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Quadramet Web Site Selected by Web Marketing Association for Outstanding...



The Web Marketing Association announced that EUSA Pharma (USA), Inc.'ss (EUSA Pharma) new Quadramet Web site (www.quadrametinfo.com) was selected for Outstanding Achievement for Web site Development. Strategic Domain, the creators and e-Marketing advertising agency for EUSA Pharma was recognized for this achievement. Of the twenty-nine awards in the Pharmaceutical Category, the Quadramet Web site was the highest ranking site for any oncology-related product.



Strategic Domain, Inc. (www.strategicdomain.com), is a New York City-based e-Marketing firm specializing in on-line healthcare communication. The agency creatively seized the challenge to create a Web site that would impactfully and clearly deliver the brands key messages to healthcare professionals and patients.



We are proud to have the Quadramet Web site recognized with this important and prestigious industry award, indicated Marion Amoroso, Director, Radiopharmaceutical Marketing at EUSA Pharma. Ms. Amoroso further commented that, with professional oncology providers being among the heaviest users of the Internet, we recognized the need to offer a range of valuable content that supports their mission to help patients.



Michael Peroff, Managing Partner of Strategic Domain, described the goal of increasing brand awareness and providing the oncologist with resources and educational information. The Quadramet Web site includes a broad range of 'sHigh Value Content's that is both important and helpful to professional and patient site visitors, including information on clinical evaluations, pain management, prescribing, safety, reimbursement and Web resources.



The winners of its tenth annual WebAward Competition for Web site development were announced in Hartford, CT. More than 2,400 sites from 40 countries were adjudicated in 96 industry categories during this year'ss competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.



Many of the entries this year continued to show impressive creativity and technical innovation to win in this year'ss WebAward competition, said William Rice, President of the Web Marketing Association. While some companies are constantly improving their Web efforts in small ways, others are making incredible leaps ahead. The WebAwards has always been a great way for Internet professionals to showcase their work and gain recognition and marketing opportunities for Web development that sets the standard for the entire industry.



About EUSA Pharma Inc



EUSA Pharma is a rapidly growing transatlantic specialty pharmaceutical company focused on in-licensing, developing and marketing late-stage oncology, pain control and critical care products. The company currently has eight products on the market, including Caphosol's174;, , ProstaScint's174; , Quadramet's174;, Erwinase's174;, Kidrolase's174; , and Collatamp's174; G. EUSA Pharma also has several products in late-stage development, notably Collatamp's174; G topical, and CollaRx's174; bupivacaine implant* .



*CollaRx's174; is a registered trademark of Innocoll Technologies Ltd.



About Strategic Domain, Inc.



Strategic Domain, Inc. is a US-based e-Marketing and Advertising firm that specializes in healthcare, financial, consumer communications. Founded ten years ago in New York City by Michael Peroff and Rick Robinson the firm has grown to serve many leading healthcare companies and associations. They provide their clients with a broad range of e-Marketing services including Web Development, Web Analytics, Search Engine Marketing (www.sdsearchengine.com)(www.sdsearchengine.com), On-Line Training, On-Line Marketing Research and other cutting edge e-Marketing initiatives in the US and globally. A partial list of their clients include CV Therapeutics, Endo Pharmaceuticals, EUSA Pharma, Johnson 's38; Johnson, the National Community Pharmacists Association (NCPA), Novartis, Pharmacist e-Link, Salix Pharmaceuticals and Sanofi-Aventis. The firm has been widely regarded having received 48 industry awards including an earlier Web site award for Cytogen Corporation, a company acquired by EUSA Pharma.



About Web Marketing Association



The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Now in its eleventh year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.






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