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Softress FragranceFree Body Oils Earn Praise From Women WithCancer



Softress, a new line of fragrance-free body oils created by a breast cancer survivor, was enthusiastically welcomed at the recent Second Annual Evidence-based CAM (Complementary and Alternative) Cancer Therapies conference (www.tinyurl.com/2ndCAMConference).



I became chemically-sensitive shortly before my cancer diagnosis -- reacting badly to anything with fragrance, preservatives, or alcohol, observed Ann Fonfa, founder of the Annie Appleseed Project (www.annieappleseedproject.org/) and conference organizer. Softress products are exactly what I and others like me can really use. And some people getting chemotherapy become sensitive too, so these items would be perfect for them.



After being diagnosed with cancer, many women switch to natural body care products to avoid exposure to preservatives and fragrance chemicals. Ironically, the essential oils in many natural products can cause problems of their own.



Essential oils can trigger contact allergies, increase sun sensitivity and risk of sunburn (a serious concern to women undergoing chemo). There are concerns that some essential oils, which are absorbed through skin, may affect the hormonal system after long-term use. In addition to these issues, chemotherapy and radiation may make fragrances smell unpleasant.



That'ss where Softress (www.Softress.com), a new skincare company founded by a breast cancer survivor, comes in. It'ss the only line of all-natural body oils made without chemicals, fragrances or essential oils. With a luxuriously smooth and non-greasy skin feel, Softress body oils can help a woman feel beautiful during one of the most stressful times in her life.



Softress formulas are especially effective for softening and healing very dry skin and protecting against moisture loss. The formulas are based on Sunflower oil (to both protect skin and provide healthy fatty acids through skin absorption). A range of other soothing oils, including avocado, cherry kernel, olive, and evening primrose oils, add skin-softening and anti-inflammatory benefits.



Strong protection against oxidation (rancidity) is an imperative with body oils. Softress products are protected with a powerful antioxidant blend of natural vitamins C and E, many times stronger than the plain vitamin E used by most manufacturers. The antioxidant vitamins are wonderful for skin, contributing to Softress oil'ss healing qualities.



The Softress line includes five products for different skin moisturization needs -- Deep Moisture winter and summer blends for sensitive skin, E-Blend winter and summer blends for eczema and extra-dry skin care, and SoftHands, with macadamia oil, for dry, cracked hands and cuticles.



Love Your Hair, a light, nourishing hair oil, is helpful for women suffering with dry and damaged hair and scalp issues, which are common with chemotherapy or radiation therapy. One user noted: I was recently prescribed a medication which caused my normally healthy mature hair to turn into straw My hair was so brittle it was breaking off at the roots. Not only did Softress make my hair soft and shiny, it restored my hair'ss moisture. Once I started using it consistently, all breakage stopped.



Softress products are available on www.Softress.com and www.Amazon.com. One dollar from each bottle sold through March 31, 2009 will go to support www.AnnieAppleseedProject.org.



About Softress


Softress, Inc. (www.Softress.com) manufactures a line of vegan-certified, fragrance-free, preservative-free moisturizing oils for dry, sensitive skin. The line includes E-Blend, for care of eczema and extremely dry skin; Deep Moisture, for sensitive skin and dry hair care; Love Your Hair, a natural conditioner/detangler for dry, damaged hair and curly hair; and SoftBaby, for soothing baby dry skin and infant eczema. SoftHands utilizes macadamia oil to soothe and heal very dry hands and cuticles. All products except SoftHands are nut oil-free.



Mompreneur Nina Birnbaum founded Softress with products she developed to manage her daughter'ss eczema and condition her dry, curly hair. When her daughter developed pre-diabetes, Ms. Birnbaum spent several years researching the links between diabetes and the topical steroids used to treat eczema. An eczema resources page (http://www.softress.com/eczema_information.php) presents this information along with natural eczema management techniques. Ms. Birnbaum, treated for breast cancer in 2006, has also written a comprehensive resource guide for women newly diagnosed with breast cancer (http://www.softress.com/breastcancer.php). Softress is based in New York City.



About AnnieAppleseed Project


The Annie Appleseed Project (www.annieappleseedproject.org/), founded by Ann Fonfa, provides information, education, advocacy, and awareness for people with cancer and their family and friends who are interested in complementary or alternative medicine (CAM) and natural therapies from a patient'ss perspective. The site is a comprehensive database of information and links to studies about nutrition, vitamins, herbs and alternative cancer therapies.






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