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Parature Releases Free White Paper on Cutting Costs and Improving Customer...

Parature, the global leader in on-demand customer service software (http://www.parature.com/customer-service-software.aspx), announced today the release of a free white paper offering customer service and support professionals insight into how to deliver superior customer service at a reasonable cost. The white paper entitled Seven Ways to Cut Costs and Improve Customer Service in a Down Economy is available online at http://www.parature.com/res_whitepapers.aspx.

In any economic situation, it'ss important that organizations continuously strive to improve the ways in which they deliver smart and efficient service and support to their customers. Quality customer service cannot be sacrificed, even during challenging economic times, because the one thing that never changes is a customer'ss demand for great service. If organizations don'st provide it, their customers can turn into their competitor'ss hottest new leads.

It is imperative that organizations equip their support teams with the most appropriate techniques and technology to provide world-class customer service, while simultaneously reducing the overall cost of servicing their customers. Seven Ways to Cut Costs and Improve Customer Service in a Down Economy (http://www.parature.com/res_whitepapers.aspx) explores delivering the superior customer service and support that is critical to businesses at a reasonable cost; detailing seven ways an on-demand customer service software suite can enable customer service organizations to reduce support costs while delivering the kind of service that keeps their customers loyal and coming back.

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today'ss Web world. The seamlessly integrated suite of Parature Customer Service's8482; software (http://www.parature.com/customer-service-software.aspx) modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.

Parature is dedicated to helping organizations deliver superior customer service, stated Parature CEO and President Duke Chung (http://www.parature.com/team_DukeChung.aspx). We demonstrate this commitment, not only by providing the smartest, most efficient customer service software, but by providing valuable written content as well. Parature has conducted in-depth research to provide relevant and thought provoking insight into industry trends that will contribute to the success of customer service professionals and enable organizations to provide exceptional customer service at an affordable price.

To view Parature'ss white paper library visit: parature.com/res_whitepapers.aspx.

Parature, Inc.

Parature, the leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company'ss software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today'ss Web world. Founded in 2000, Parature received the 2007 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. For the past three consecutive years Parature has been on the Washington Business Journal'ss list of Best Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support more than 10 million end users worldwide. For more information, visit www.parature.com.

Parature is hiring talented people, please visit parature.com/careers.aspx for more information on joining this winning team.

Media Contact:

Dayna Tenorio

571.730.6241

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