The Line Will Blur Between CRM ERP and LMS as Education Institutions Seek to Integrate the Functionalities of these Applications



Research and Markets (http://www.researchandmarkets.com/reports/c32521) has announced the addition of Best Practice with CRM by Higher Education to their offering.

Declining numbers of graduating seniors will prompt higher education institutions to extend the use of CRM strategies beyond point solutions in the admissions and alumni development offices to become more enterprise wide initiatives. The support of student retention programs will be an especially compelling area for CRM in the future.

This report offers a new definition for best practice with CRM by higher education institutions and summarizes a set of CRM vendors serving the education market. The report profiles the work three institutions are doing with CRM on their campuses and predicts how the higher education market will change its use of CRM in the future.

CRM solutions will be increasingly used to execute more advanced retention strategies.

The line will blur between CRM, ERP and LMS, as institutions seek to integrate the functionalities of these applications.

The need for competitive differentiation will drive a growing appetite for data, reporting tools and more sophisticated analytics.

For more information visit http://www.researchandmarkets.com/reports/c32521
Source: Datamonitor

Laura Wood
Senior Manager
Research and Markets
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The Line Will Blur Between CRM ERP and LMS as Education Institutions Seek to Integrate the Functionalities of these Applications