Eureka Introduces the Purrfect Pet Vacuum

It's raining cats and dogs, according to the American Veterinary Medical Association (http://www.avma.org), which reported that nearly 60 percent of households have pets, as compared to the 35 percent of households that have children*. To tidy up after the paws, claws and fur balls we love to live with, Eureka developed a vacuum (http://www.eureka.com) designed specifically with pet owners in mind: the Boss 4D Pet Fresh vacuum (http://www.eureka.com).

Combining the cleaning know-how of Eureka with the odor elimination strength of Arm & Hammer's Pet Fresh (http://www.armhammervac.com) technology, which offers two times the odor fighting power of traditional Arm & Hammer vacuum (http://www.eureka.com) accessories, the Eureka Boss 4D Pet Fresh features unique tools to tackle pet owners' top cleaning challenges - removing pet hair and eliminating pet odors - creating a purr-fectly pet-focused cleaner that outcleans the leading upright by 45 percent** at half the cost.

"We know our customers love their pets, but not the hair and odors they leave behind," said Jackie Cooper, director of marketing and communications for Eureka. "After listening to and watching pet owners, we discovered their top two cleaning challenges were pet hair and odors. We designed the Boss 4D Pet Fresh to tackle these problems and help pet owners maintain a cleaner home with less effort."

Eureka knows it's important to remove, rather than mask, pet smells, so it utilized the odor- eliminating power of Arm & Hammer's Pet Fresh to build a sealed HEPA system that eliminates odors safely and naturally while capturing 99.97 percent of small allergy-inducing particles.

Pet odors are only half the problem. As any Labrador Retriever or Persian owner can testify, keeping fur and hair under control can be a daily battle. So Eureka designed the Pet Power Paw for cleaning stairs and upholstery. This innovative tool features small plastic teeth that loosen embedded hair, an elevated rubber strip to attract hair while still allowing the tool to glide smoothly and rotating bristles that sweep hairs off surfaces and into the vacuum.

"Pet owners want a powerful vacuum to tackle messes made by both pets and people, which is why the Boss 4D Pet Fresh features innovative tools to help remove hair, dust and dirt in all of the home's hard to reach places," said Cooper.

The vacuum also has these tools to help achieve a whole-home clean: an electrostatic Telescopic Self-Cleaning Duster that extends up to three feet to attract pet hair and dust like a magnet, a pet hair upholstery and dusting brush, an electronic on/off brushroll with five height adjustments to accommodate every flooring surface, an extra-wide 15-inch cleaning path for faster cleaning and a large, bagless dust cup to hold all the fur Fido can shed.

The Boss 4D Pet Fresh retails for $138.88 nationwide at Walmart stores and on Walmart.com (http://www.walmart.com).

*According to the US Census Bureau

**Per ASTM test F608 vs. Dyson DC07 on plush carpeting. ASTM is the industry recognized standard.

The Arm & Hammer and Pet Fresh names are trademarks of Church & Dwight Co., Inc.

About Electrolux Home Care Products North America:

Electrolux Home Care Products North America (EHCP N.A.) leverages consumer driven insight to manufacture and market innovative floor care products under its well-known Eureka and Electrolux consumer brands. The company also sells high-quality commercial products under its Sanitaire brand name and central vacuums made by its Beam Industries division. EHCP N.A. is based in Bloomington, Ill., and is a part of The Electrolux Group, the world's largest producer of appliances for kitchen, cleaning and outdoor use.

About Church & Dwight Co., Inc.:

Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products under the Arm & Hammer trademark and other well-known brand names.

Eureka Introduces the Purrfect Pet Vacuum

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Eureka Introduces the Purrfect Pet Vacuum

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