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Vocus Webinar Explores Findings of New Survey on The Adoption of Technology...



Vocus, Inc. (www.vocus.com/publicrelationswp) exploring the current use of technology to gain a strategic advantage in the PR industry. Titled "The Changing World of Public Relations," (http://301url.com/releaserl





Led by Stephen Quigley (http://www.bu.edu/com/), the webinar will examine the findings of Vocus' survey "Public Relations in Practice," showing that the PR industry is in the early stages of adopting technology. The webinar will provide a benchmark on current PR methods and tips on leveraging the latest technologies to manage and track media relations effort for PR success.



"The Public Relations in Practice survey suggests the left brain/right brain, art/science battle is alive and well, especially when it comes to adopting new media relations tools," said Professor Quigley (www.vocus.com/publicrelationswp) offers insight from more than 700 PR professionals on the fundamental shift in the media landscape and its impact on the public relations industry. To download the Vocus whitepaper revealing the full survey results, please visit http://onlinepressroom.net/vocus/, under Events.



About Vocus, Inc.


Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 1,800 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit


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