New Website LG WOW Ensures Greater Interactivity With LG products



LG Electronics (http://br.lge.com/index.jhtml) (LG), a leader in consumer electronics and mobile communications, has once again been an innovator in the way it communicates with its consumers. The company has just launched LG WOW (br.lge.com/wow) (http://www.lgwow.com.br/), a new website that is poised to become the hottest new thing among those who admire the brand'ss products.

LG WOW was developed based on an innovative concept of layout, navigability and technology. The objective of this website is to allow internet users to have a more interactive experience with LG'ss products, as well as complementing the company'ss website.

The new website was created to reflect the positioning of the innovative design and cutting-edge technology of LG'ss products in the digital world. In addition, it is designed to support future launches and therefore become an important platform for LG'ss communications.

Say WOW to LG WOW:

The most unique characteristic of LG WOW is the level of interactivity it provides to its users. Every element responds to the movement of the mouse. It is also one of the first websites in the world to include webcam navigation (video and voice). To access this feature, users just need to position their face in front of the camera and say WOW. Then, they will have access to a broad range of features granting them a richer sensorial experience with LG'ss products.

At the LG WOW website, each product has a mini-site that is integrated with the context while maintaining its own identity. In these mini-sites, users can find all relevant product information and also interact with exclusive gifts and games. By accessing the mini-sites, users can also watch the video they recorded at the beginning (upon approval from the moderator, who blocks offensive or inappropriate content from being viewed) and send it to their friends or save and share it with other internet users, as well as tag products, vote for their favorite products, check website statistics, and conduct many other activities.

Users who do not have a webcam were not left out. Every interaction offered by LG WOW can also be accessed via a mouse/keyboard. This means that users are only a few clicks away from fully exploring this new navigation concept, with all of its rich details.

LG WOW was developed by Sinc/Publicis Modem, and is exclusively Brazilian. In Brazil, LG WOW has replaced the company'ss global online mini-site for the end-of-the-year campaign.

About LG:

LG Electronics offers Brazilian consumers one of the most complete product portfolios in the country. The company, operating in Brazil since 1995, sells an extensive line of products: Flat Panel TVs (LCD (http://br.lge.com/products/category/list/tv_lcd.jhtml) and Plasma), Plasma TVs (http://br.lge.com/products/category/list/tv_plasma.jhtml) (Flat Screen), CRT TVs, DVD players, Home Theater Systems, Mini Systems, Micro Systems, Car Audio products, Computer CRT and LCD monitors, Notebook computers, Optical Devices, Handsets, Air Conditioners, Wine Refrigerators, 2-in-1 Solardom Ovens, Microwave Ovens, Vacuum Cleaners, Refrigerators, and Washing Machines. These products are designed to fit into people'ss lives by perfectly balancing smart technology and stylish design.

Most of the products offered by the company are manufactured locally. To do this, the company has two industrial complexes: one in Manaus (AM), where three plants manufacture electronic devices and air conditioners, and one in Taubate, where three more plants manufacture handsets, computer monitors, and notebook PCs. The sales, marketing, finance, human resources, product, and research and development areas, as well as the company'ss board are based in the Sao Paulo office. The company employs over 5,500 people throughout the country.

In 2007, the company reached $2.5 billion in revenues, an increase of 38.9 percent over 2006, when the Brazilian subsidiary saw revenues of $1.8 billion, an increase of 38.4 percent over the previous year (2005). Currently, the Brazilian subsidiary is one of the main focuses for LG Electronics global business.

LG'ss mission is to create products that offer the highest digital technology and innovative services to make consumers's lives more convenient and comfortable. For more information about the Brazilian subsidiary of LG Electronics, visit the website: br.lge.com (http://br.lge.com/index.jhtml).





New Website LG WOW Ensures Greater Interactivity With LG products