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Andale and UnWired Buyer Team Up to Provide eBay Merchants with Free...

Andale, Inc. (www.andale.com), one of the largest providers of listing tools and research services for sellers on eBay®, today announced a marketing agreement with UnWired Buyer's8482;, Inc., a leader in real-time, secure notification and transaction platforms for mobile phones.



As part of the agreement Andale will promote UnWired Buyer's8217;s free mobile bidding service to Andale's8217;s thousands of active merchants. The Andale merchants will be able to add an UnWired Buyer link to their eBay listings, which will allow buyers to bid on Andale created listings from anywhere using a mobile phone. Increasing the number of buyers able to participate in a listing means more potential bids and increased profits. The Andale merchants will also be able to monitor bidding activity in the final minutes on any of their listings over a mobile phone.



UnWired Buyer works by placing a phone call to the user in the last 3 minutes of a listing, which then allows the user to place bids for the item using simple touch-tone commands. Company research shows that over 50% of all potential bidders miss the close of listings because they are away from the computer in the final minutes. UnWired Buyer provides users with the ability to receive real-time updates on price/bid status and bid in the final minutes for free on any auction-style listing over a mobile phone.



's8220;We are excited about bringing this new functionality, which is available today, to all Andale sellers, said Ravi Garikipati, chief executive officer of Andale. Andale strives to bring new services to our customers that can add value. Through our partnership with UnWired Buyer we are able to offer our sellers a new tool that can actually increase their revenue.



's8220;We are very excited to be working with Andale,'s8221; stated Indraj (Indy) Gill, CEO of Unwired Buyer. 's8220;This agreement allows us to reach out and communicate with Andale sellers and their buyer audiences. Sellers will able to secure additional bids on listings down to the last minute, regardless of the buyer'ss location. UnWired Buyer provides a powerful mobile bidding solution that benefits everyone.'s8221;



About Andale

Andale is the leading and largest provider of auction management and research and analytics services to online sellers of all sizes. Andale provides online sellers with listing tools, research and analytics services to give online sellers the freedom to sell and make informed business decisions. Andale'ss Auction management tools help sellers grow their online auction businesses across multiple channels and through distribution of Andale Stores through major search engines. Andale'ss customers are online sellers of all types-from casual sellers to high volume merchants. Andale is headquartered in Sunnyvale, California and opened offices in Bangalore, India, in 2002. For more information, visit www.andale.com.



About UnWired Buyer, Inc.

UnWired Buyer provides a real-time, secure notification and transaction platform for mobile phones using Internet Protocol over Voice (IPoV's8482;) based technology. The company has patents pending on many aspects of securely delivering and interacting with time-critical online services, via enhanced voice applications. UnWired Buyer'ss first service allows users to bid on eBay auctions via their mobile phone. UnWired Buyer for eBay is provided free of charge and allows users to bid in the last three minutes of an auction when they are away from their PC. UnWired Buyer is a privately held company located in Austin, Texas and is a member of the Austin Technology Incubator (ATI), a business accelerator associated with the University of Texas at Austin. For more information, please visit www.unwiredbuyer.com.



Contact:

Dan Russo, Sr. Vice President

Andale, Inc.

888-326-3253



Mary Browning, Director of Marketing

UnWired Buyer, Inc.

512-646-1505



Andale is a registered trademark of Andale, Inc. eBay is a registered trademark of eBay, Inc. UnWired Buyer is a registered trademark of UnWired Buyer, Inc. All other trademarks and registered trademarks are the property of their respective owners, without intent to infringe.

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