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FreeFlow Named Finalist in European Business Awards

FreeFlow, an award-wining provider of inventory asset management services, announced that it has been named a finalist in two categories of the 2009 European Business Awards (EBA), a consortium of progressive organizations committed to promoting business achievements at every level for the overall prosperity of Europe. As a business services provider that enables manufacturers, distributors and retailers to disposition excess and at-risk inventory via hosted on-line private auctions, FreeFlow has successfully helped its customers create new revenue streams from distressed inventory.

Recognizing and celebrating business excellence across the 27 EU member states, the EBA named FreeFlow a finalist in the categories of Information 's38; Communications Technology (ICT) and the coveted Business Innovation of the Year. EBA recognized FreeFlow'ss success in helping enterprises reset their entire approach to remarketing excess inventory. Because companies have traditionally focused on the forward supply chain they seldom have the resources to run an excess inventory remarketing program as a profitable business. Whether they are an OEM selling obsolete inventory still in factory packaging, or are a manufacturer with returns or component inventory, FreeFlow offers a deployment option to meet their needs. FreeFlow provides pre-auction services such as FreeFlow Market Intelligence to maximize recovery with targeted pricing, fully-hosted online B2B auction technology, and post-auction financial settlement, all on a pay-as-you-go basis. This end-to-end solution has transformed the way enterprises view and manage inventory.

Over the past several years, FreeFlow has been adopted by more and more Fortune 1,000 companies, noted Alan Scroope, FreeFlow'ss CEO. Our latest recognition by the European Business Awards highlights our success in shifting the paradigm of asset dispositioning from a cost center to a revenue program.

FreeFlow has proven to be a top supply chain partner by addressing its customers's needs to disposition aging or end-of-life finished goods and components, wherever those products are located. The company'ss branded and anonymous auctions provide a private forum where only approved brokers view and bid on a company'ss inventory. Auction and 'smember privilege's dynamics are deployed to improve bidding performance, returning higher recovery rate on all goods. FreeFlow'ss inventory asset management solution is utilized in the high-tech, automotive, consumer package goods, telecomm, and apparel industries. With its auction platforms, detailed market analysis and related business services, FreeFlow provides a low-cost, high recovery alternate channel for excess and at-risk inventory in all stages of the product lifecycle.

Winners of the 2009 awards will be announced in Rome on April 7, 2009.

About The European Business Awards

The European Business Awards recognizes and rewards excellence, best practice and innovation in companies across the European Union. Extensive research and high standards of judging have established the European Business Awards as the showcase of Europe'ss skills, achievements and innovations in the field of business. The competition is free to enter and open to organizations of all sizes and from any industry sector.

The European Business Awards program serves three purposes for the European business community:

> It provides examples for the business community to aspire to

> It celebrates and endorses individual'ss and organization'ss success

> It provides case studies and content for learning from these exceptional organizations

Press Contact:

Giorgio Pirazzini

Project Manager - Public Relations and Marketing, European Business Awards

www.businessawardseurope.com

About FreeFlow

Founded in 2001, FreeFlow improves its customers's product profitability by helping them identify excess and at-risk inventory and dispositioning the inventory through the channel mechanism most appropriate to that asset. Some of FreeFlow'ss industry leading customers include Apple, Creative Labs and SanDisk. FreeFlow'ss leadership in the supply chain arena has been recognized with a string of industry awards, including Gartner'ss Cool Vendors in Supply Chain Management and Procurement, Global Logistics and Supply Chain Strategies magazine'ss Top Supply Chain Partners, and Manufacturing Business Technology magazine'ss Top 40 Emerging Software Vendors. Privately-held, FreeFlow has headquarters in San Jose, California and Tralee, Ireland, with offices throughout the U.S., Europe, and Asia. For more information, please visit www.FreeFlow.com.

Press Contact:

Anne Patterson    

FreeFlow

860.705.0285

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