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Musicians Find Their EcoFriendly Groove



Portland, Maine-based Reverb, a non-profit organization dedicated to promoting environmental sustainability in the music industry, today announced a renewed partnership with PickupPal, the leading social networking rideshare system in the world.The organizations had a very successful relationship in 2008, collaborating on tours for Dave Matthews Band, Maroon 5, John Mayer, and Counting Crows. Collectively through the use of ridesharing to their concerts, fans of these bands stopped over 475,000 pounds of CO2 from going into the atmosphere.



Reverb facilitates many greening efforts on bands's tours, and we were searching for a way to deal head-on with the biggest carbon producer for concert events - the transportation of fans to and from the venue. The PickupPal service was a natural fit for this, said Brian Allenby, General Manager of Reverb.



PickupPal provides a custom, profile-based matching service - not unlike the online dating world - for drivers and passengers with mutual interests to hook up and share their transportation, tracking the miles travelled and carbon avoided as a result. Bands such as The Dead, Dave Matthews Band, Phish, The Fray and John Legend have already signed on for 2009.



We'sre thrilled that major artists and role models like The Dave Matthews Band continue to voice their concerns around the environment, and more importantly are taking measurable action to reduce their own carbon footprint, commented John Stewart, CEO of PickupPal.



The same service used by these artists is now available to any organization around the world to set up their own public or private rideshare group. PickupPal Groups is a new self-serve solution, enabling a person, group, organization, business, event or community to create a distinctive, geographically defined and access controlled ridesharing group.



Learn more about PickupPal Groups here: http://groups.pickuppal.com



About Reverb



Deeply rooted within the music and environmental communities, Reverb educates and engages musicians and their fans to take action in order to move us toward a more sustainable future. Reverb is a non-profit organization founded by environmentalist Lauren Sullivan and her musician husband, Guster guitarist/vocalist Adam Gardner.



Reverb has coordinated greening programs for the likes of Dave Matthews Band, John Mayer, Jack Johnson, Bonnie Raitt, Barenaked Ladies, Sheryl Crow, Guster and many more.



Reverb has worked on over 60 major tours and 1,000 events, helped artists and fans reduce or eliminate over 55,000 tons of CO2, fueled trucks and busses with over 370,000 gallons of biodiesel fuel, hosted over 1,500 environmental groups in their interactive Eco-Village, and reached over 7 million fans.



About PickupPal



PickupPal was launched in January, 2008 and is a privately held corporation. PickupPal leverages social networking to provide on-line matching for drivers and passengers to find others going to the same destination, or anywhere along their route. PickupPal is a free service and is easily customizable for any individual, group, organization, sports team, corporation or event. The service is used by organizations such as USA Triathlon; Clean Air Foundation; Home Depot; Nike; Virgin; Reverb; Live Nation and AEG Live.



For more information, contact PickupPal at media (at) pickuppal (dot) com






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