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iParenting Media Names buumlji Block Winner in the Safety Category...

iParenting Media has announced that büji Block's8482;, a new protective lotion that guards against poison ivy/oak and offers SPF 20 sunscreen defense, has been selected in the safety category as one of its outstanding products of 2006. The iParenting Media Awards Program provides a credible and objective method of determining the best items in the marketplace among several different categories, from high-tech toys to safety products, and then distinguishes them with this most prestigious consumer award.



's8220;It is an honor for büji Block to be recognized as one of iParenting Media's8217;s Outstanding Products of 2006,'s8221; says Cadey O's8217;Leary Hershoff, president of CADE Laboratories, makers of büji®. 's8220;Considering iParenting Media's8217;s reputation for highest standards, it is especially rewarding to receive this stamp of approval for exceeding them. That's8217;s exactly why we developed our büji line in the first place; so families and other active outdoor enthusiasts can be assured of quality skin care protection when venturing outdoors.'s8221;



To be considered for an award, CADE Laboratories submitted four samples of büji Block, which were then precisely matched within iParenting Media'ss database of hundreds of experienced reviewers using its state-of-the-art technology. An expert, a group setting with multiple users, and a family reviewed the product and submitted a thorough evaluation. Results were compiled and submitted to the iParenting Media Executive Committee for final approval. The end result of this comprehensive process is a list of award-winning products families can feel confident in purchasing for their loved ones.



büji Block is a new, pre-contact poison ivy/oak lotion that is specially designed to protect against allergic reactions. When applied, büji Block forms a protective layer on the skin that helps inhibit absorption of urushiol, the plant oils that cause the itching rash. The product also features an SPF 20 UVA/UVB sunscreen for dual protection. büji's8482; Wash is also available as a post-contact cleanser that washes away urushiol anytime after exposure or symptoms appear for fast, effective relief of itching and irritation.



Both of the büji poison ivy/oak products are available nationally at Rite Aid stores. During the month of August, consumers can save up to $4 off the $14.99 retail price for each product through an in-store promotion and manufacturer's8217;s coupon, available for download at www.bujiproducts.com.



About iParenting Media's8211; iParenting Media operates one of the Internet'ss most popular communities for parents and parents-to-be at www.iParenting.com. The iParenting Media Awards is the only consumer awards program certified by ISO 9001:2000, the internationally recognized standard of quality assurance. Their reviewers are a diverse set of parents, experts, licensed childcare centers and schools nationwide. Consumers can learn more about iParenting Media Award-winning products, and find out where to purchase them via their retailer network online directory, by visiting www.iParentingMediaAwards.com.



About büji and Cade Laboratories: büji outsmarts the outdoor elements with products that relieve, protect and condition the skin - thereby enhancing people's8217;s enjoyment of the outdoors. büji's8217;s premier products target the source of poison ivy/oak reactions and provide UVA/UVB sun protection. They are fragrance-free, dye-free, hypoallergenic and dermatologist-and pediatrician-tested. büji is formulated and marketed by CADE Laboratories. Founded in 2004, the company uses smart, sophisticated science to create innovative skin care products that meet the needs of today's8217;s active consumer. CADE headquarters are located in Chicago, Illinois. For more information, visit www.bujiproducts.com or call 888-606-2854.

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