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Adolph Kiefer Associates to Exhibit at 2008 Athletic Business Conference...

With Olympic swimming victory in Beijing still fresh on the minds of the nation, Adolph Kiefer 's38; Associates gets set to make a splash at the 27th annual Athletic Business Conference 's38; Expo, this December 4-6, in San Antonio. Founder Adolph Kiefer, a swimming legend and gold medalist in the 100m backstroke at the 1936 Olympic Games in Berlin, remains an active advocate of swimming safety and innovation at age 90. Swimming figures prominently at the conference, as Mark Spitz, the most decorated swimmer in history, will present the concluding keynote address.

Kiefer views the convention as a prime opportunity for exposure to its latest high-tech commercial products, such as starting blocks, racing lanes and safety equipment. It is a very broad-ranging show, said Kiefer event marketing manager Casey Griffiths. We will get a variety of demographics exposed to our products. It'ss a good chance to penetrate markets that may not be as familiar with us.

This year, the conference theme is Take it to the Next Level. Seminars and exhibits will inform attendees how to develop better athletic facilities and programs. Two products Kiefer will feature at their booth (#1123) are the state-of-the-art, yet affordable, Surge starting platform and the KAP7, a wireless water polo shot clock designed by two Olympic polo gold medalists. The athletic business world has been demanding more sophisticated products. We are introducing these two Olympic-caliber products to meet that demand, Griffiths said.

For more information on the convention and expo, visit www.AthleticBusinessConference.com.

About Adolph Kiefer 's38; Associates:

Adolph Kiefer 's38; Associates was founded by Olympic swimmer Adolph Kiefer in 1947. As the official aquatics supplier to the 1948 U.S. Olympic Swim Team, Kiefer'ss company introduced the nylon swimsuit as a lightweight alternative to wool and cotton suits and cost alternative to the silk suits used at the time. The 1948 Olympic Games debut launched the revolutionary nylon Kiefer suit to create a competitive swimming standard. Mr. Kiefer continues to dedicate his life to helping swimmers of all ages and abilities pursue dreams of swimming glory. The company sponsors a full calendar of competitive swimming events and is a top competitive swim team supplier. For more about Adolph Kiefer 's38; Associates, visit www.kiefer.com.

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