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CleverSet CEO to Chair Personalization Day at eTail 2007



CleverSet, the leading provider of merchandise recommendations for eCommerce companies, today announced that CEO Todd Humphrey will chair the Personalization and Segmentation Day at eTail 2007. The event will help marketers improve the customer experience and stand out in the increasingly competitive eCommerce environment. The forum will take place on February 16 at the JW Marriott Desert Springs in Palm Desert, California.



The CleverSet service helps eCommerce sites increase their revenues by personalizing the online shopping experience for customers, and delivers lifts in revenue per visit of 20% or more.



eCommerce companies are eager to provide a more relevant and captivating online shopping experience to consumers, said Todd Humphrey, chief executive officer of CleverSet. Much like an experienced and knowledgeable salesperson in a store, CleverSet improves the shopping experience by offering personalized product recommendations that address the needs of each individual. We offer a technology unlike anything in the market today to deliver superior results for online retailers and shoppers alike.



CleverSet'ss powerful analytic platform uses statistical and relational models that incorporate data from multiple sources, including clickstream data, stored customer information, product catalog details and purchase history, to generate highly relevant merchandise recommendations. Already used by over 60 eCommerce companies such as Alpineer and Overstock.com Auctions, CleverSet'ss recommendations technology allows retailers to entice online shoppers with relevant and appealing items they might not have otherwise seen, creating a more personalized shopping experience and delivering significant revenue lifts.



About eTail 2007



eTail, one of the most popular events in the retail industry, focuses on customers's expectations and shopping experiences through online channels. eTail 2007 will be held at the JW Marriot Desert Springs in Palm Desert, California, from February 13 -16. For more information, visit http://www.etail2007.com.



About CleverSet



CleverSet is a technology services company that helps websites increase their revenues and personalize their eCommerce experience by delivering more relevant and effective product recommendations. CleverSet'ss recommendations service helps companies entice online shoppers with unique and personally appealing items they might not have otherwise seen, improving each website visitor'ss shopping and buying experience and ultimately lifting online sales conversion rates as well as revenues-per-visit. CleverSet'ss easy-to-deploy recommendations service can be operational within hours and begins improving customers's business results immediately. CleverSet currently powers merchandise recommendations for more than 60 websites, including Overstock.com Auctions, The Alpineer, Paradise Pen Company, Awinestore.com Denverfabrics.com and 80sTees.com. CleverSet is located in Seattle, Washington, and Corvallis, Oregon. For more information about CleverSet and the market-leading business results delivered by its e-commerce personalization technology, please visit http://www.cleverset.com or call 1-206-965-8735.






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