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ZoomInfo Unveils Plans for Bizographic Advertising Platform

At the ad:techNew York '07 conference (http://www.zoominfo.com) announced plans to launch the industry's first bizographic advertising platform - a website traffic analysis and advertising targeting platform based on people's 'business demographics'. Bizographic targeting will initially be available to advertisers on http://www.zoominfo.com/About/m/podcasts/transcripts/ZoomInfo-Advertising-Podcast-Transcript.aspx) based on the audience of a site instead of the content. For example, if a company wants to reach technology decision makers for an IT product offering or high-income individuals for a platinum credit card offer, it could use ZoomInfo's bizographic advertising to target directors of IT or CEOs respectively.

"ZoomInfo began experimenting with advertising on our website about a year ago," said Russell Glass, ZoomInfo's GM and SVP of search. "We're already delivering about 100 million impressions each month and have grown our advertising revenues by 370 percent. By working with advertisers, we learned that targeting users based on their bizographics helps to increase click-through rates and reach a more valuable audience. As we roll out the ZoomInfo bizographics advertising platform, we are confident marketers will see an immediate ROI."

Each month, over five million unique visitors conduct more than 14 million searches for information on companies, industries and business people, delivering advertisers a focused audience of business professionals. To view the ZoomInfo rate card and for more information about advertising on http://www.zoominfo.com/about/advertising

About ZoomInfo (www.ZoomInfo.com every month. In addition, more than 2,000 customers, including Yahoo!, Microsoft, Oracle, PepsiCo and 20% of the Fortune 500, use ZoomInfo's patented search tools. ZoomInfo is privately held and based in Waltham, Massachusetts.

Media Contacts

Kari Hanson, Director of Corporate Communications

ZoomInfo

781-693-7537

hanson@zoominfo.com

Rachel Labas, Senior Account Representative

Lois Paul & Partners

781-782-5000

zoominfo@lpp.com

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