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Buy It Wear It Send It Back Childrens Online Boutique Launches Buy...

It's now OK to wear something and then return it to the store. That is if www.emmyandally.com is where you made your purchase. Emmy and Ally, online children's specialty boutique, announce a new way to shop for children's clothing. Buy it, wear it, and return it back to them for store credit.

Emmy and Ally, otherwise know as www.emmyandally.com, launched their online store in the Fall of 2004. Looking to keep things unique and add service to their site they are now implementing a break through idea for the children's boutique world, The Buy Back Program. "As moms and business owners, we are always looking for ways to make things unique and fulfill untapped needs" say Melissa Earle and Kim Stone, sisters and owners of Emmy and Ally. They added "We also love the idea of recycling products and giving back to our communities". Portions of The Buy Back Program will be donated to charity.

The Buy Back Program will offer customers the opportunity to make purchases at www.emmyandally.com and later return them for store credit for up to 20% of the original purchase price. "I love the idea" and "What a great concept, I can't wait to participate in the program" are the immediate customer responses.

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