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Hatley Campaign to Give Breast Cancer the Boot Kicks Off Oct. 1 Benefits...

Leave it to Hatley, the Canadian company that grabs attention for its clever designs and spins on everyday sayings to put its best foot forward when it comes to turning attention to an important cause - Breast Cancer Awareness. On October 1, Hatley will kick-off its "Give Breast Cancer the Boot" program benefiting the John Wayne Cancer Institute (JWCI) Breast Center at Saint John's Health Center in Santa Monica, Calif.

For the month of October - National Breast Cancer Awareness Month - Hatley will make a donation equivalent to 20 percent of all purchases made on its web site (www.hatleynature.com.

About John Wayne Cancer Institute:

Since 1981, the John Wayne name has been committed by the Wayne family to groundbreaking cancer research and education in memory of their father who died of cancer. The John Wayne Cancer Institute at Saint John's Health Center has received worldwide acclaim for advances in melanoma (skin cancer), breast and colon cancer as well as immune therapy of cancer. Other areas of research include prostate and liver cancer. Their unique ability to rapidly turn scientific breakthroughs into innovative approaches to treatment and early detection provides immediate hope to cancer patients from around the globe. For additional information, visit

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