Popular clothing line HIPPIE INK by Jennifer Ashley has now joined myShape - the world'ss first online fashion retailer where each woman has her own personal selection of clothes that fit
and flatter her! Imagine walking into your favorite boutique and the only clothes hanging are the ones that are great choices that suit you and your style. myShape'ss secret sauce is the
patent-pending ShapeMatchTM system that styles and matches ready-to-wear outfits to a woman'ss individual measurements, body shape and style preferences. Instead of racks and racks or
clicks and clicks of items that won'st fit, myShape offers simple shopping, that saves you time and will change the way women shop.
The Altadena, Calif. based company launched their public beta program mid-October 2006 (45 days ago) and is developing the online store for busy professional women. They will have their
official store launch in January, 2007. Each myShape member enters her own personal shop based on her specific body measurements and preferences such as color, style and fit, as well as
an analysis of body proportions which means that the selection that is matched to each member will be the styles that fit and flatter her body shape! The store is also offering a special
bonus. For each $100 shoppers spend through December 10th, shoppers receive a $25 gift myShape certificate. Additionally, myShape is featuring Shop For Her - for the woman who knows what
she wants! Friends and family will be able to go to her myShape personal shop and purchase great gifts including denim, tops, outerwear, dresses and beautiful lingerie that match her
unique measurements and body shape.
Women will realize that they have the power to shop with ease and the promise of great clothes that flatter them without wasting time in a dressing room trying on numerous outfits that
don'st work, says company founder and CEO Louise Wannier.
HIPPIE INK tees and tanks represent high quality fabrics, trendy designs and excellent fit -- It'ss a good merger for our two companies, states Jennifer Ashley. I'sm happy to support
myShape.com - the concept is terrific and a winner for all busy women.
HIPPIE INK by Jennifer Ashley is also available in over 1000 stores across the country and has been discovered and worn by many celebrities including Eva Longoria, Jennifer Aniston and
Eva La Rue.
Media Contact: Melinda Manos, 310-993-6799
Inspiring Minds Communications:
Carla Sameth, 626-564-0163 or Norma Kelly, 818-509-0575
Carla @ inspiringmindscom.com