Juicy Couture is a stylish contemporary line of casual apparel based in Pacoima, California. Juicy is very well-known for their terry, velour, cashmere, and fleece tracksuits, which have
been made famous by the many celebrities who wear them. The line is sold in upscale department stores and specialty stores, such as Neiman Marcus, Nordstroms, Bloomingdales, Saks Fifth
Avenue, and Bergdorf Goodman.
Entertaining slogans often adorn Juicy apparel, such as Wake up and smell the Couture and Dude, Where'ss my Couture The signature Juicy Crest, as well as the phrases Love, P&G are
stitched on the inside tag of each item of Juicy apparel.
The company was co-founded in 1994 by Pamela Skaist-Levy and Gela Nash as Travis Jeans Inc., a line of maternity jeans named for Nash'ss son.
The brand was originally popular on the West Coast of the United States, when their fashion lines focused on comfortable women'ss sweat suits and sportswear. Juicy Couture added
collections for men and children in 2002, and bathing suits and accessories for women, including shoes, handbags and jewelry (including very popular charm bracelets) were added to
Juicy'ss line in 2004.
Nash became Gela Nash-Taylor in March, 1999 when she married bassist John Taylor of Duran Duran. Taylor and Duran Duran singer Simon Le Bon performed at a party launching the line'ss East
Coast debut in New York City in November, 1999.
In 2003 Travis Jeans Inc, which owned all of Juicy assets, was purchased by Liz Claiborne Inc. for US$53 million, plus a percentage of future earnings. Skaist-Levy and Nash-Taylor
remained co-presidents of the company, and remain the creative minds behind Juicy Couture.
A flagship store was opened in Las Vegas in October 2004, and in 2005, two more opened in Atlanta and Dallas. In 2006, 14 more Juicy Couture independent boutiques are slated to open.
In 2005, Juicy licensed their name to T-Mobile for a designer version of their Sidekick II smartphone, and to Movado for a line of Juicy watches.
Juicy Couture is now online at juicy-couture-handbag.com. Simply terrific.