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Levisreg adds Eyewear to its Accessory Collection

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Brussels September 15, 2007 -- The first Levi's Eyewear collection is scheduled to make its official debut at the next edition of SILMO - the international trade exhibition known for its collaboration with the world of fashion, held in Paris on October 19-22, 2007.

The collection, which is the result of an exclusive licensing agreement with Lunettes Grasset Associes, consists of over thirty styles of ophthalmic frames and sunglasses for men and women. It features on-trend, contemporary titanium and resin designs with a vintage flavour - including 1950s butterfly shapes for women and 1980s aviator styles for men. All are instantly recognizable thanks to the iconic motifs of the Levi's brand - metal rivets, the Red Tab device and Two Horse Design.

"Eyewear is the ultimate accessory for a fashionable look. The new Levi's Eyewear collection has been designed to be the perfect on-trend complement to the Levi's Red Tab jeans range and mirrors the Levi's brand values in terms of innovation, design and quality," said You Nguyen, Senior Vice President Product of the Levi's brand in Europe.

The Levi's Eyewear Collection will be available through apparel and specialty eyewear stores across Europe from January 2008. Recommended retail prices will range from 99 -119 for sunglasses and from 139-189 for ophthalmic frames.

About Levi's Clothing and Accessories

Since 1873 the Levi's brand has been the definitive source of original jeanswear. Created as utilitarian clothing for working men, denim jeans became a fashion staple in 1935, when Vogue magazine celebrated them as a wardrobe must-have.

Levi's Accessories include kidswear, footwear, bags, belts and small leather goods, underwear and socks, eyewear, watches and mobile phones. Levi's accessories are produced through exclusive licensing agreements and are available at thousands of points of sale throughout Europe.

About Lunettes Grasset Associes

The Lunettes Grasset Associes company (subsidiary since 2000 of the first French eyewear manufacturer L'AMY Group) is known for its expertise as an marketer-distributor of branded eyewear collections. Lunettes Grasset Associes is the license for Eden Park, Ddp and Chipie eyewear, and is the most important European partner of SEIKO titanium eyewear and Agnes B collections.

For further information please contact:

Levi's Europe

Paola Brandi

Head of Public Relations

Tel: +32 2 641 6327

Lunettes Grasset Associes

Beatrice Peyrelongue

ONZEWAY Agency (TM&A Group)

Tel: +33 1 44 90 87 43

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