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Rick Ross Trilla Album Launch Hosted by ItsHot.com

Rick Ross celebrated the long-awaited release of his new album, Trilla on March 10, 2008. The new album release party (http://www.youtube.com/watchv=K1ZZf6XGgW4), which took place at the Mansion Nightclub in Miami, was sponsored by ItsHot.com a wholesaler of diamond jewelry, diamond watches, and hip hop jewelry (http://www.itshot.com/hip-hop-bling-diamond-gold-jewelry.aspx).

"Rick has been working hard on this album, and everybody's looking forward to hearing it," said Chris Hernandez, Brand Manager at ItsHot.com. "It's exciting for us too, because we're working closely with Rick to put the word out about ItsHot.com."

Rick Ross is a popular hip hop artist based in Miami. His newest album, Trilla, features singles such as "Speedin',"Street Money," and "The Boss." The album hit stores for the first time on March 11, 2008.

As a congratulatory gift, at the new album release party ItsHot.com presented Rick Ross with a Joe Rodeo watch (http://www.itshot.com/jojo-watches-joe-rodeo.aspx). The watch was set with diamonds totaling 5 � carats, and featured three interchangeable bands. Joe Rodeo is a well-known, high-end designer of diamond watches.

ItsHot.com also ordered a custom piece for the presenter, J Nights of VidMagazine. The pirate skull pendant boasted diamonds totaling 17.5 carats. Although the piece was purchased wholesale, the custom design and the quality of diamonds equal or even surpass that found at the average retail jewelry store.

"You can get jewelry like this for wholesale cost," Hernandez said. "Once consumers realize the quality and value that they can get at wholesale prices, they won't ever pay retail again."

About ItsHot.com

ItsHot.com is a wholesale retailer of diamond jewelry and diamond watches, including a line of hip hop jewelry. The website features men's and women's styles, from glitzy watches, hip hop pendants, and chains, to engagement rings, wedding ring sets, and diamond earrings (http://www.itshot.com/diamond-earrings-studs-hoops-chandelier.aspx). For more information, call (866) 423-6262 or visit the website at www.ItsHot.com.

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