RunningAway Online and Legendary Running Brand KARHU Work Togetherto...

Today, KARHU announces its sponsorship with RunningAwayOnline, the active Travel Company for Runners. A well-known European brand, KARHU entered the North American running market in March 2009 delivering a footwear line focused on a Natural Ride and Feel's8482;. This summer, KARHU joins forces with RunningAway to encourage people to explore the world in the most natural way possible, with their own two feet. During the trips, participants will have the opportunity to experience natural running while visiting some of the most beautiful places in the world. Karhu will be running a sweepstakes to win a trip to run in the Helinski marathon in Finland, the country that truly believes in every runner'ss right.

Since its inception over 90 years ago, KARHU has been encouraging people to get outside, run and explore - whether it'ss as close as around the block or as far as Finland. It'ss with this mission that KARHU has teamed up with active outdoors company RunningAway to support those that are driven by their passion for running. Created two years ago for those who crave the freedom of the outdoors, the company offers trips that engage participant'ss curiosity and passion for nature and global travel.

Our entire brand is built upon the fundamental principle that running is natural- and it should feel that way, said Jay Duke, KARHU President. That'ss why we build the shoes the way we do, and why we are excited to collaborate with RunningAway, a company that shares our message to encourage people to keep running and exploring.

Rich in history, KARHU, since 1916 has created a brand on the principle that running is every person'ss right. A sport that is so basically natural, it should never feel anything but. Finland adheres to the law and tradition that every citizen has the right to enjoy open land, share public access and have freedom to roam. It'ss a common belief in exploring. Not just by running, but by actively living with wonder and awareness. With this philosophy, KARHU builds a shoe unencumbered by extra features and add-ons that inhibits the foot'ss natural abilities. The Fulcrum-enhanced transition, found uniquely in KARHU shoes, reduces wasteful vertical forces and promotes a 'sNatural Ride and Feel's.

We understand that runners are different, says Matt Linick, owner and creator of RunningAway. There are trips out there for bikers, hikers, rafters and walkers, but nothing that was unique to running. We created RunningAway because we understand those differences and make it our job to provide our participants with an opportunity to not just run, but experience a new place in a more natural way. We are excited to work with such a legendary company like KARHU to help bring our message of exploration and natural running to life.

For more information, please visit www.karhu.com, or www.runningawayonline.com

About KARHU

Born in 1916, KARHU is Finland'ss legendary running brand. Meaning bear in Finnish, KARHU has an authentic heritage in running and a deep connection to the outdoors. KARHU follows the Finnish principles of design simplicity and running purity in providing technical running and outdoor gear for nearly 100 years. KARHU shoes have been worn on the feet of some of the greatest Finnish runners, including Boston Marathon champion Olavi Suomalainen, and Paavo Nurmi, giving rise to the Flying Finns. Engineering innovative product that promotes a Natural Ride and Feel's8482; through the patented Fulcrum's8482; technology, KARHU footwear products are sold globally by specialty retailers. KARHU is owned by KARHU Holding B.V. and designs, markets and distributes KARHU branded products. For more information about KARHU, visit www.karhu.com

Contact:

Margaret Jackson

Karhu

PR (at) Karhu.com

617.248.0680 x10

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