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Solestrom DeCentralises Canadian Operations Opens Offices in New York...

As Elena'ss country of origin, she feels an affinity to Canada where she currently makes her home and oversees worldwide operations of Solestrom. However, while travelling almost non-stop throughout the world over the past year, Elena saw the opportunity of moving further towards the de-centralization trend Solestrom has followed through 2006. Elena made the bold move of downsizing the Canadian operation, and opened corporate centers in several major cities worldwide.



Our company structure is very innovative and forward thinking states Elena. We work on a POD or Portable Office Distribution concept, where all our employees are free to work from any location at any time. We maintain offices in major worldwide centers and provide each employee with a total portable personal office. We feel this concept in corporate structure encourages personal growth and creativity, vital in the ever changing fashion industry.



Solestrom'ss New York office will now handle all daily business operations, with centers opening in the UK and Australia over the following months. Solestrom'ss manufacturing facility and shipping center will remain in Ontario, Canada. Following this modern de-structure trend, Solestrom along with many other fashion firms have allowed employees more personal freedom and employee job satisfaction.



Solestrom, a leader in innovative and techno advanced fashion, recently launched their SmartSwim line of UV monitoring sun safety products.



When asked about upcoming products, they are being tightlipped, though we can only assume there is more to come from this techno-fashion leader.



Solestrom Swimwear International, wholly owned by Gremira Industries, has offces worldwide and employs over 2500 people.

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