Upscaling of Frozen Food Fare to Drive Market Past $32 Billion by 2010



Premium fare promising higher quality, home-made freshness, and natural/organic ingredients are a key factor to growth in the slow-growing behemoth that is the frozen foods industry, according to Frozen Foods in the U.S., a new report from market research publisher Packaged Facts.

Packaged Facts projects that after reaching nearly $28 billion in 2005, sales of frozen foods will grow at a rate of 2.8% annually over the next several years to top $32 billion in 2010. Much of this growth will come from a renewed emphasis on upscale and 's8220;better-for-you's8221; entrees catering to the needs of time-crunched families.

Yet as the definition of 's8220;family's8221; continues to evolve, so do the endless choices of innovative varieties of frozen food packaging. 's8220;Lifestyle Marketing's8221; has taken the industry by storm. Meeting the frozen food needs of empty nesters, dinks, and marrieds without children at home's8212;today's8217;s dominant household unit's8212;has become crucial to success. Good-for-you meals for two are springing up in frozen food cases sporting greater varieties of organic-based and ethnic cuisines. The introduction of resealable packaging, individual portion-sizes, multi-serve and portion-controlled packaging have also been introduced to meet the specific lifestyle needs of Americans on the go.

's8220;Consumers are being bombarded with fresh food choices in retail, which is a huge challenge to frozen foods ,'s8221; said Don Montuori, the publisher of Packaged Facts. 's8220;People want frozen foods to be quick, easy, and taste like restaurant quality as they seek to upgrade their home meals with world flavors, high-nutrition, and gourmet fare.'s8221;

Frozen Foods in the U.S. provides a comprehensive focus on six frozen meal and meal component categories: dinners/entrees; poultry, seafood, and meat; vegetables, including potatoes; pizza; breakfast foods; and appetizers/snacks. The report examines new product trends, offers competitive profiles of industry leaders, and looks at consumer trends and behaviors surrounding the inclusion of frozen foods as a daily meal choice. Priced at $3,000, this report can be purchased directly from Packaged Facts by visiting: http://www.packagedfacts.com/pub/1119492.html. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, food and beverage, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014.





Upscaling of Frozen Food Fare to Drive Market Past $32 Billion by 2010