Dressedup Flavors to Help Drive U.S. Vinegar Market to $415 Million by 2010



Premium and organic fare, often dressed up in a palette of flavors ranging from passion fruit to blueberry and ginger, could be the key to standing out and generating income in the sluggish market for vinegar, according to Vinegar and Cooking Wine/Sherry in the U.S., a new report from market research publisher Packaged Facts.

Packaged Facts projects that the vinegar market will surpass $415 million by 2010, after sagging sales in 2005 left the market at slightly over $409 million, a nearly 2% drop off from the previous year. Private labels, with offerings priced up to 30% lower than top vinegar brands, gobbled up 1/3 of sales in 2005, eating into the market share of industry leaders who have done little to stand out in recent years.

Indeed, the new report indicates that the health benefits of vinegar have long been overlooked, despite being the subject of numerous studies indicating its ability to limit the rise in glucose levels following food consumption. Vinegar is also highly effective as an environmentally safe disinfectant, deodorizer, and cleanser. Yet its non-toxic and eco-friendly characteristics have not been widely promoted by mainstream manufacturers.

's8220;It's8217;s really time to stop thinking of vinegar as a commodity and focus on alternative positioning options that go beyond cooking to reinvent the products and build brand loyalty,'s8221; says Don Montuori, the publisher of Packaged Facts. 's8220;With today's8217;s openness to world foods, organics, green products, and healthier living, vinegar has the potential to break out of its bottom-shelf image and stand out as one of the most versatile products on the market.'s8221;

Vinegar and Cooking Sherry/Wine in the U.S. documents market size and composition, provides trade statistics, details marketing and retail trends, forecasts market developments through 2010, and provides up-to-date competitive profiles of marketers of vinegar. Priced at $1,995, this report can be purchased directly from Packaged Facts by visiting: http://www.packagedfacts.com/pub/1271999.html. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, food and beverage, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014.





Dressedup Flavors to Help Drive U.S. Vinegar Market to $415 Million by 2010