Beverage Development Firm says Vitamin Water Good For Industry



Beverage development firm PTM Food Consulting says the new acquisition of Vitamin Water by Coca Cola was the best step the company made and worth every penny.

Company President and expert beverage development scientist Pete Maletto says Vitamin Water is one of the few products that is actually good for the people drinking the beverage, and its popularity is good for the industry. "The reasons are quite simple; the product contains no artificial colors or sweeteners and is devoid of high fructose corn syrup. Artificial colors have been long associated with hyperactivity and high fructose corn syrup has been linked to obesity. We have to clean up our food supply and this is a great start. Hopefully other beverage marketers and manufacturers will follow," Maletto said.

While critics have pointed that the product still contains fructose, Maletto said that crystalline fructose is perfectly fine as the sole sweetener in a beverage. "Crystalline fructose is a different animal than high fructose corn syrup. High fructose corn syrup has been shown to elevate blood sugar for an extended period of time, sustaining high levels of initial and delayed responses of insulin, which can be detrimental to your health. Crystalline fructose is converted by the liver so it does not have an immediate impact on blood sugar levels unlike high fructose corn syrup. And of course most of the Vitamin Water products have around 25% less sugar and calories as well."

PTM Food Consulting (



Beverage Development Firm says Vitamin Water Good For Industry