Research and Markets Kraft Food Moves to Become More Global



Research and Markets (http://www.researchandmarkets.com/reports/c20310) has announced the addition of Corporate Focus Foods: Kraft Foods Annual 2003 to their offering.

The Kraft Foods Annual covers the global activities of Kraft Foods up to the end of 2003 and includes major changes made at the beginning of 2004.

Kraft Foods is the largest US food company and one of the biggest in the world. However, it remains largely biased to its domestic market in terms of revenue despite a presence around the world and strong international brands. A new corporate structure and a new strategy launched at the beginning of 2004 look set to change this with increased emphasis on the company's international business.

This is one of the key conclusions of the latest Annual from Corporate Focus. The report is a detailed analysis of Kraft Foods operation up to the end of 2003. It details the company strategy, structure and analyses the different product groups in terms of marketing, new product launches around the world.

Corporate Focus is designed for companies in the industry as well as for packaging suppliers, ingredients suppliers and communications agencies. The Annual provides a detailed snapshot of the company that is valuable as a competitive monitor but also to understand Unilever as a customer or partner.

Content Covered:
1. Company history
- General Foods
- Kraft
- Kraft General Foods
- Jacobs Suchard
- Nabisco
- Kraft Foods

2. Corporate objectives
3. Corporate strategy
4. Corporate structure
5. Financial performance
6. Geographic analysis
7. Product category analysis
8. Marketing

Illustrative Tables & Charts include:
List of Tables
Turnover of Leading Food & Beverage Companies, 2003
Kraft Foods Acquisition Activity, 1995-2003
Kraft Foods Eastern European Confectionery Acquisitions, 1992-2001
Kraft Foods Disposals, 1993-2003
Financial Summary of Kraft Foods, 2000-2003
Kraft Foods Share Data, 1999-2003
Kraft Foods North America Cheese, Meals & Enhancers, 2001-2003
Kraft Foods North America Biscuits, Snacks & Confectionery, 2001-2003
Global Confectionery Market Shares, 2001
Kraft Foods North America Beverages, Desserts & Cereals, 2001-2003
Kraft Foods North America Oscar Mayer & Pizza, 2001-2003 1

List of Charts
Kraft Foods Organisation Structure, 2004
Kraft Foods Net Revenue, 1999-2003
Kraft Foods Share Price, 2003
Altria Net Revenue, 1998-2003
Kraft Foods' Contribution to Altria Revenue, 1998-2003
Altria Growth Rates, 2002-2003
Kraft Foods Net Revenue, by Region, 2003
Kraft Foods North America Net Revenue, 2001-2003
Kraft Foods EMEA Net Revenue, 2001-2003
Kraft Foods Latin America & Asia - Pacific Net Revenue, 2001-2003
Kraft Foods North America Net Revenue, by Category, 2003

For more information visit http://www.researchandmarkets.com/reports/c20310

Laura Wood
Senior Manager
Research and Markets
e-mail protected from spam bots
Fax: +353 1 4100 980





Research and Markets Kraft Food Moves to Become More Global