Research and Markets Analyzing the Global Activities of Kraft Foods for Q4 2004



Research and Markets (http://www.researchandmarkets.com/reports/c20208) has announced the addition of Corporate Focus Foods: Kraft Foods Q4 2004 to their offering.

The Kraft Foods newsletter covers the global activities of Kraft Foods during the final quarter of 2004.

Topics Covered:
-    The marketing environment.
-    Nine month results.
-    Acquisitions & Disposals.
-    Executive changes.
-    Communications & agency news.
-    Beverages & Grocery.
-    Snacks.
-    Cheese & Food Service.
-    Convenient Meals.

Marketing investment drives growth. The decision to switch additional funds for more marketing in specific categories seems to be working in terms of growing the company's revenue. However, in the short-term at least, this is having an adverse effect on profitability. This is a strategy that demands patience but the company will need to look at ways in which its profitability can be enhanced.

For more information visit http://www.researchandmarkets.com/reports/c20208

Laura Wood
Senior Manager
Research and Markets
e-mail protected from spam bots
Fax: +353 1 4100 980





Research and Markets Analyzing the Global Activities of Kraft Foods for Q4 2004