The Top Four Bottled Water Multinationals CocaCola Danone Nestl and PepsiCo are Building their Stake in East European Bottled Water



Research and Markets (http://www.researchandmarkets.com/reports/c24239) announces the addition of the latest Zenith report East Europe Bottled Water Report 2005

Given an abundance of natural water resources, many East European countries have well-established traditions for drinking water, due to an availability of mineral and curative sparkling waters. With the economic difficulties of the late 1990s becoming more of a distant memory, bottled water in East Europe has made considerable gains.

A rising awareness of bottled water 's health benefits through 'hydration-on-go' and widespread poor tap water quality - have ensured that the bottled water industry continues to build scale. Between 1998 and 2003 the East Europe bottled water market performed double digit growth every year. 2004 was more challenging, as poor summer weather dampened demand. Yet, gains were made with notable growth in markets such as Bulgaria and Russia.

International players are making the market more competitive. The top four bottled water multinationals - Coca-Cola, Danone, Nestl and PepsiCo - are building their stake in East European bottled water . Accession to the EU opens up many opportunities and local operators, such as Croatia's Jamnica, are spreading their influence across Europe.

Despite a heritage of highly mineralised sparkling water, the still bottled water sector is rapidly increasing. This is partly explained by the sustained growth of East Europe's youthful water cooler industry. Alongside this, small pack sizes of still bottled water in PET have become increasingly fashionable.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

For more information visit http://www.researchandmarkets.com/reports/c24239

Laura Wood
Senior Manager
Research and Markets
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The Top Four Bottled Water Multinationals CocaCola Danone Nestl and PepsiCo are Building their Stake in East European Bottled Water