Product Innovation Particularly in the Health Realm Will Help Drive Growth in Flat Market for Ice Cream



Innovation in flavors and product types is the key to standing out and generating income in the relatively stagnant market for ice cream , according The U.S. Market for Ice Cream and Related Frozen Novelties, a new report from market research publisher Packaged Facts, a division of MarketResearch.com.

Packaged Facts projects that the ice cream market will reach $21.6 billion in 2005, which is a modest 3.0% increase over 2004. When considering categories, the report projects that frozen novelties ( ice cream sandwiches, pops, cones, etc.) will have the best compound annual growth rate from 2000 to 2010, at 4.3%.

One factor keeping the market flat is that people aren's8217;t eating more ice cream , and that any growth is the result of consumers migrating to better quality, more expensive products.

Another clear trend is that innovation in products perceived as healthier's8212;lower in calories, fat, carbs (although less so)'s8212;yet maintaining a certain degree of indulgence will help marketers in the industry standout. Brands are having success with 's8220;slow-churned's8221; light products as well as product lines that distinguish the dessert's8217;s health attributes.

's8220;Healthier ice cream is going to grow, and marketers who invest in technologies to lower fat and calories and improve overall nutritional profiles of ice cream products will experience growth,'s8221; said Don Montuori, the publisher of Packaged Facts. 's8220;With newer technologies, lighter ice cream tastes like full-fat ice cream and is changing purchasing trends in frozen desserts.'s8221;

Now in its 4th edition, The U.S. Market for Ice Cream and Related Frozen Desserts provides a comprehensive look at the market for ice cream , frozen yogurt, sherbet/sorbet, and frozen novelties. The report examines new product trends, offers competitive profiles of industry leaders (and up and comers), and looks at consumer trends and behaviors surrounding ice cream . Priced at $3000, this report can be purchased directly from Packaged Facts by clicking: http://www.packagedfacts.com/pub/1119532.html. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www.PackagedFacts.com or contact Irina Frukhtbeyn at 301-468-3650 x203.





Product Innovation Particularly in the Health Realm Will Help Drive Growth in Flat Market for Ice Cream