Chinas Fruit and Vegetable Market One of the Last to be Affected by New Retail Formats



Research and Markets (http://www.researchandmarkets.com/reports/c25380) has announced the addition of Fruit in China 2005 to their offering

China'ss fruit and vegetable market combined is the largest sector in the country'ss retail food market, it remains one of the last to be affected by the development of new retail formats in the mainland market. The vast majority of fruit sales continue to take place at free wet markets in designated open areas or on streets. Here, local farmers supply produce direct from the field to the end consumer.China'ss retail fruit retailers do not only sell to individual consumers. Many also supply to institutions and companies, such as restaurants. In these instances, fruit and vegetable retail markets are effectively serving as wholesale traders especially since some fruit wholesalers also sell retail. With conventional definitions blurred thus, this report does not attempt to differentiate between wholesale and retail sales, since doing so would make little sense in terms of how the market is structured

This report covers the fresh fruit market in China, which is barely affected by the development of new retail formats. The fruit retailers in China do not only sell to individual consumers but also to institutions and companies, such as restaurants. The vast majority of fruit sales continue to take place at free wet markets in designated open areas or on streets. China'ss fruit market has therefore less to do with market and brand shares than about sector growth.

For more information visit http://www.researchandmarkets.com/reports/c25380

Laura Wood
Senior Manager
Research and Markets
Fax: +353 1 4100 980





Chinas Fruit and Vegetable Market One of the Last to be Affected by New Retail Formats