A Rise in Birth Rates and New Product Innovations Are the Contributing Factors to the Growth in the Baby Food Milk and Drinks Market in Italy



Research and Markets (http://www.researchandmarkets.com/reports/c32890) has announced the addition of Baby Food, Milk and Drinks - Italy to their offering

At the end of 2004, the Italian market for baby milk, food and drinks is valued at an estimated 's8364;828 million. The market has shown vigorous growth over the 1999-2004 review period, driven by rising birth rates, energetic new product development and broad social trends which have encouraged the use of convenient commercial alternatives to home cooking. This having been said, the market remains more conservative and less innovative than in some other European countries, particularly France; usage of commercial baby food in Italy is strongest in the urban North, where values and customs are very different from those prevailing in the much more traditional rural South.

As a consumer market, baby food is unique in that it is not consumed by its purchasers - marketing is to adults, although they are not the end-users. As a result, market trends in terms of product values mirror those in adult food markets, with the important proviso that quality and brand reputation are of absolute importance and almost invariably override considerations of price.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.

Use this research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.

"Baby Food, Milk and Drinks in Italy" is part of "Baby Food, Milk and Drinks in Europe", one of our European Consumer Goods Journals. These research Journals are written on a monthly basis by industry experts and incorporates exclusive insight into competitor activity and market trends.

For more information visit http://www.researchandmarkets.com/reports/c32890

Laura Wood
Senior Manager
Research and Markets
Fax: +353 1 4100 980





A Rise in Birth Rates and New Product Innovations Are the Contributing Factors to the Growth in the Baby Food Milk and Drinks Market in Italy