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Chooks Given Exclusive Editorial Feature in AwardWinning Business Publication...

With franchise groups continually needing to rely on suppliers to deliver their products to customers, Western Australian based franchise chain CHOOKS fresh 's38; tasty claim to have found the key to efficient supply chain management - great supplier relationships.

The barbecue and fried chicken chain has proudly declared encouragement and support as two core factors in its company culture, with Chief Chook, Steve Hansen commenting that this stems from great relationships between the franchisor, franchisee, team members and suppliers.

The bottom line is that CHOOKS stores simply cannot operate without stock or our suppliers, he says. We need products supplied regularly, daily if possible when it comes to fresh produce and sometimes it'ss the great relationships we have with our suppliers which ensures this happens.

Our suppliers are a cog in our wheel and the same goes for franchisees and team members. We cannot operate or achieve our goals and objectives without them. Everyone has a role to play and a job to do within the group and supply is one of those jobs.

Mr Hansen believes efficient supply chain management is integral to CHOOKS and the company has ensured that it has suppliers that understand what is needed within CHOOKS stores.

The full editorial feature that appeared in Australia'ss Best Magazine, can be found here: http://australiasbestmagazine.com.au/profiles/Retail_Chooks.pdf

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