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Look for Healthier Profits at International Food Exhibition

March 9, 2005 -- Ian Marber founded the Food Doctor in 1999 and, with co-director Michael da Costa, has been driving forward in the dynamic healthy eating market ever since. Now to celebrate Fresh RM's recognition of the dynamically developing functional food market The Food Doctor plan to share the secrets of their incredible growth with manufacturers, caterers and retailers wishing to share in their success.



Meet Ian Marber, The Food Doctor

Ian Marber, aka The Food Doctor, will be signing copies of his new best-selling book 'The Food Doctor Everyday Diet' at The Food Doctor stand at IFE on Sunday March 13th and Monday 14th. To the lucky few Ian will answer questions, grant mini consultations and offer personalized advice on how to optimize your diet. Make the most of this opportunity as he normally has a 3-month waiting list!



Each day there will be a draw for 5-free signed copies of the book from business cards left on the stand



Free Prescriptions

Also sign up for the surgery offering consultations with Michael da Costa, with a free prescription for Healthier Profits from the UK's leading nutrition consultancy on how to exploit the positive nutritional values of The Food Doctor brand through licensing partnerships or listings.



Free Samples

There will be a chance for an exclusive first glance at the new product range too, including bagels, cereals and chocolate with a difference.



Offering a range of foods designed to promote positive health, The Food Doctor focuses on the snacking, 'on the go' market, which Ian Marber has identified from his clients as when most poor food choices are made. The range now includes: tubs of the popular savoury seed mixes; unsweetened natural Food Bars; and sachets of Soya nuts and seeds. The Food Doctor has recently launched a delicious range of wheat free, organic, puffed cereal and muesli mixes, unique in their make-up and offering mainstream meal options, as well as a recognition of the importance of 'Free From' in consumers' decision making today.



Free From

Managing director, Michael da Costa, says the philosophy is simple -"I've learned from my years in the catering industry that if you can delight the fussiest and most demanding customer in a group of friends you will gain everybody's respect and loyalty, exceed expectations and you earn support from all quarters. The Food Doctor range of foods is designed to be as natural as possible, to taste delicious, and to offer health benefits, which are relevant to today's consumers, so repeat sales are guaranteed".



Exhibiting for the first time at IFE da Costa says "The exponential growth in the functional food and particularly the Free From market has proven that these days you need to try and please the whole market with a competitive edge. We believe that our brand has gained credibility and exposure from our series of books, TV and media exposure, corporate consultancy services, and partnerships with companies wishing to produce foods to our recipes'.



Products are available nationally to the retail trade via Tree of Life, Suma Foods, Marigold, Juniper and other wholesalers. They are now widely available in many leading multiples, including Sainsbury, Waitrose, Holland and Barrett, and GNC; and independent retailers such as Fresh and Wild, Harvey Nichols, Selfridges and Planet Organic, as well as many good health food shops.



For more information please contact 020 7792 6700

or email: e-mail protected from spam bots

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