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New Report Shows More Americans Drinking Shots as Part of a Healthy...

March 9, 2005 -- Downing a few shots as part of a healthy diet may be just what the doctor ordered according to "The U.S. Market for Cultured Dairy Products," a new report from market research publisher Packaged Facts. Probiotic shots are becoming increasingly popular in the U.S. and contain highly concentrated doses of beneficial bacteria that help to boost the immune system and aid in digestion, among other things.



According to the new report, probiotic shots have experienced triple-digit growth in recent years. In 2004, for example, Packaged Facts shows that sales rose to $8 million, a 105% increase over 2003. The compound annual growth rate for these drinks in the U.S. was 114.6% for the period of 2000-2004.



Concentrated probiotic shots are often sold in small, single-serve bottles that average just over 3 ounces each and come in multi-packs. They've enjoyed widespread popularity throughout Europe and Japan and, if statistics in this new Packaged Facts report are any indication, are quickly taking America by storm.



"Cultured dairy products, particularly yogurt, are enjoying a renaissance in the American marketplace," said Don Montuori, Acquisitions Editor for Packaged Facts. "There is a tremendous amount of product variety, and the category has been bolstered by a growing awareness of the need for calcium and growing evidence that dairy products can assist in weight loss and maintenance."



"The U.S. Market for Cultured Dairy Products" presents the latest and greatest in cultured dairy foods, including new technologies and innovations. Profiled are top industry players along with consumer segments and brand share information. Growth projections and marketing insights are also provided.



Priced at $3,000, this report can be purchased directly from Packaged Facts by clicking http://www.packagedfacts.com/pub/1058315.html. It is also available at MarketResearch.com.



About Packaged Facts

Packaged Facts, a division of MarketResearch.com publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www.PackagedFacts.com, or contact Irina Frukhtbeyn at 301-468-3650 x203, or e-mail protected from spam bots.

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