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Niman Ranch Embraces Consumers Demand for Gluten Free Products

Niman Ranch, the largest network of U.S. family farmers and ranchers raising livestock traditionally, humanely and sustainably, today announced that their entire line of smoked and prepared specialty items is gluten free.

With nearly 3 million Americans suffering from Celicacs Disease (an allergy due to gluten) and with more and more consumers focusing on the overall healthfulness of their food, Niman Ranch understands that this is an important and necessary change to their product line. While most of Niman Ranch'ss products have always been gluten free, there remained a handful of items that could not make this claim. In an effort to address consumer requests and minimize confusion, any product formulations containing gluten have been changed, making the entire line gluten free.

We understand that gluten free is a major concern with consumers, so by developing an entire gluten free product line we hope to put our customers minds at ease. They won'st feel like they need to read every Niman Ranch label to know whether or not that particular item is gluten free, said Jeff Tripician, Chief Marketing Officer at Niman Ranch. And as always our products come from animals born and humanely raised in the U.S. by small family farmers and ranchers who never use antibiotics or added hormones and feed their livestock all-vegetarian feeds.

These all-natural, gluten free products include a variety of Pork Dinner Sausages, Bacons, Canadian Bacon, Franks, Salames, pre-cooked and sauced St. Louis-Style Ribs and a variety of styles of Hams.

All Niman Ranch products are packed following strict standards, meaning they are humanely processed and closely inspected by employees and the U.S. Department of Agriculture (USDA). For more information, please visit www.nimanranch.com.

Contact:

Ashley Di Blasi

Niman Ranch

303-252-9313 x62

www.nimanranch.com

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