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PT Heinz ABC Indonesia Again Donated for Tsunami Victims in Value of...

January 16, 2005 -- PT Heinz A.B.C. Indonesia, a major company that produces and markets food products such as soy sauce, tomato ketchup, syrup, juice and sardines under A.B.C. brand, again donated for the tsunami victims yesterday. Johnny Katio, President Director of PT Heinz Abc Indonesia (P.T. H.A.I.) delivered the cheque worth Rp 1 billion to Mr. Mar'ie Muhammad, the Chairman of Indonesia Red Cross (I.R.C.) at the I.R.C's headquarters in Jakarta, Jalan Gatot Subroto.



In his address upon delivering the donation, Johnny Katio said : "When the staff of P.T. Heinz Abc Indonesia managed to collect money immediately they knew of the disaster, H.J. Heinz Foundation was moved by the staff's deep concern. The foundation then authorized a donation in value of USD 200,000 to be channelled for the tsunami victims. A week before, through "Dompet Peduli T.V." program, the company's staff donated a truckload of goods containing biscuits, sarongs, blankets, maskers and gloves in value of Rp 40 million. The company also donated a container full of A.B.C. products in value of Rp 160 million for Aceh."Johnny Katio further added : "Approximately 45,000 staff of H.J. Heinz Company worldwide expressed their condolence to the families of the victims. Although the tsunami struck in the holiday period, they spontaneously gave donations through international organizations in their respective countries."



Johnny Katio said that as members of greater community, the company's staff felt the sadness of the victims. "I.R.C. as well as the government of Indonesia are suggesting to have the donation in the form of money and we are aware of the reasons," he added.



The channelling through I.R.C. is based on the consideration of its effectiveness in handling big scale disasters as well as its international reputation. The company doesn't stop at giving aids for the disaster alone; the remaining fund is slated for the provision of nutritional development of both children and adults in Aceh in the next period. It will work with an N.G.O. The program will consist of two parts, i.e. first, provision of Sprinkle, a multivitamin and mineral supplement for the growth of children, a similar program is underway in West and Central Java. The second program is provision of iron-fortified sweet soy sauce, which proved to be effective to decrease incidences of anaemia in mothers. The company managed the program under cooperation with Helen Keller International Foundation for 1 year in West Java. Both programs are part of the company's corporate social responsibility towards the Indonesian people.



PT Heinz A.B.C. Indonesia is a joint venture company that mingles ABC great brands with HJ Heinz Company's in 1999. Products under A.B.C. brands have been market leaders in Indonesia for soy sauce, tomato ketchup, chilli sauce, syrup, sardines, etc.



H.J. Heinz Company (www.heinz.com) is a multinational company based in Pitssburgh, Pennsylvania, U.S.A. and was established in 1869. Its products are in number 1 and 2 positions in more than 50 countries.



Worldwide, Heinz brand is synonymous with ketchup. Its brands are available on restaurant tables from Melbourne to Miami, from Montreal to Mumbai. Every year, Heinz sells 650 million bottles of ketchup. For those who are on the go, Heinz produces 11 billion packs ketchup and other sauces ... equal to 2 packs each of the world population.



H.J. Heinz Foundation was established in 1951, it is committed to enhance the health and nutritional needs of children and families. This is one of the ways Heinz give back to the society that makes Heinz what it is today. The board of the foundation is completely separated from the management of H.J. Heinz Company.



Further inquiries :

Fortune P.R. Strategic Communications

T. 62.21.765-8506

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