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Retail Sales of Natural Pet Health Products Will More Than Double by...

March 4, 2005 -- Sales of natural pet health products totaled $45 million in 2004 and are expected to have explosive near-term growth according to findings in "Market Trends: Natural, Organic, and "Eco-Friendly" Pet Products," a new report by market research publisher Packaged Facts. The report forecasts that by 2009, sales of natural pet health products will grow by 149% to $112 million in sales.



Natural pet health products include everything from botanical-based pest-control shampoos to supplements that, just as they do in humans, address stress, joint problems, oral care, and boost immune functions.



Packaged Facts reports that product marketers in this industry remain small for the most part, with most posting less than $1 million in annual sales. There are a few exceptions to the rule, of course: Larger players like Hartz Mountain, which markets general pet products, and Nutraceutical Corp., which produces human nutritional supplements, have crossed into the natural pet products arena from their mainstream product lines.



"There's a direct correlation between consumer behavior for themselves and their pets," said Don Montuori, Acquisitions Editor for Packaged Facts. "People are increasingly turning toward natural, organic and environmentally friendly products for themselves, and it's a short leap to purchasing similar products for their pets."



"Market Trends: Natural, Organic, and "Eco-Friendly" Pet Products" examines this dynamic area of the pet products industry by exploring key competitive trends in three categories-natural pet food, natural/alternative cat litter, and natural pet health products. Cross-category comparisons, unavailable from any other source, are included along with historical and future sales projections, profiles of industry players, consumer trends, and much more.



Priced at $1,995, this report can be purchased directly from Packaged Facts by clicking http://www.packagedfacts.com/pub/1006027.html. It is also available at MarketResearch.com.



About Packaged Facts

Packaged Facts, a division of MarketResearch.com publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www.PackagedFacts.com, or contact Irina Frukhtbeyn at 301-468-3650 x203, or e-mail protected from spam bots.

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