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White Mountain Foods Takes Brand to the Streets with Outdoor Mobile...

White Mountain Foods, an Austin-based manufacturer and wholesaler of White Mountain Yogurt and healthy vegetarian foods, is taking its brand to Austin streets with the launch of an innovative and stylistic mobile advertising campaign. White Mountain has partnered with Admobile Austin for the display of the ad, which audaciously depicts a female mouth with a spoonful of White Mountain Foods yogurt to her lips and the tag line "changing the way the world eats".



In its first-ever billboard advertising campaign, White Mountain Foods seeks to increase its regional brand and loyal following in the Austin area with an ad that is boldly and largely displayed on the side of one of Admobile Austin's mobile billboards. The mobile billboard provides a presentation of the ad every eight seconds.



White Mountain Foods, who has long been known as the company who creates "real food for real people, has made a cultural transition into a company that is placing focus squarely on its efforts in the promotion and practical application of socially responsible business practices and corporate citizenship.



As a testament to the popularity of White Mountain Foods is their recognition from loyal consumers. The company has received the Austin Chronicle's Reader Poll Best Local Food Company in 2004 and 2005, and won a previous award for Best Vegetarian Fare for Non-Vegetarians. White Mountain Yogurt, the only yogurt on the market sold in glass containers, has deservedly earned a reputation as great tasting health food due to its protein and calcium value and live starter cultures that can aid digestion. Where fans of White Mountain consider other yogurts just dessert, White Mountain Yogurt has captured an unofficial title of 'The Cadillac of Yogurts'.



We're Austin through and through," said Jeff Murray, CEO of White Mountain Foods. "Our mobile ad campaign was built to reinforce our position and dedication to our hometown 8211; and what better way to display it than on Admobile Austin's mobile billboard."



The White Mountain Foods ad is visible daily to an estimated 86,700 Austinites on a route that cuts through Historic downtown on Congress Avenue, connecting to Barton Springs, North Lamar, and East 6th Street, and continuing to Caesar Chavez and the I-35 corridor.



Continued Murray, "We're offering delicious products that fuel the body in a natural and nutritious way and provide a means for Austin consumers to support our Austin business, as well as minimize the waste caused by shipping in food from other locations."



About White Mountain Foods

Founded in 1980, White Mountain Foods has developed a strong reputation for healthy, natural and great tasting food products. In addition to the company's popular Bulgarian-style yogurt, other White Mountain products created exclusively in Austin include five flavors of tofu salads and dips, BBQ, No-Meata-Fajitas and tamales, including their newest creations sweet potato pecan tamales and chipotle mushroom tamales. White Mountain products can be purchased from all the best natural foods retailers locally.



For additional information, visit www.whitemountainfoods.com.

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