Natural Merchants Introduces Tarantas Vibrant Organic Spanish Red Wine to U.S. and European Distribution

Natural Merchants, LLC (http://www.naturalmerchants.com/), with headquarters in Rogue River, Ore. and Cartagena, Spain, introduces Tarantas (http://www.naturalmerchants.com/tarantas-tinto.htm) brand Organic Classic Spanish Red D.O. Crianza to open North American and European distribution. Europe's largest organic wine distributor, Riegel Weinimport, immediately celebrated by negotiating distribution of the Tarantas label across Northern Europe.

Tarantas is produced by Bodegas Iranzo (http://www.bodegasiranzo.com/), Spain's oldest estate bottled winery, by renowned winemaker Paco Galbardn-Professor of Enology at Spain's oldest School of Enology. Only the finest Tempranillo and Spanish Cabernet Sauvignon (Organic-ECOCERT 70% Tempranillo/30% Cabernet Sauvignon) wine grapes are selected from Spain's Oldest Estate Bottled Winery located in the Valencia wine-making region of Southeast Spain. The Crianza wine is aged in a combination of French and American Oak Barrels for a minimum of six months.

The resulting blend is a dark red, with strong and complex aromas, a mixture of fruity and high roast aromas. Balanced and well structured in harmony with its aroma, the flavors are of cranberries and blackberries that combine well with toasted flavors. Tarantas has a pleasant and lasting aftertaste. The suggested retail price in the U.S. market is $12.99 and more information can be found at http://www.naturalmerchants.com/tarantas-tinto.htm.

The Tarantas brand name was inspired by the free-flowing, open art form of Flamenco song and dance of the same name, celebrated in Southeast Spain. Canya, one of Spain's most renowned designers, was commissioned to create the distinctive Tarantas design to reflect the feel of the wine's essence and the vibrancy of Spain's culture.

Tarantas has enjoyed tremendous success over the past few years with the retail chain Whole Foods in the United States and United Kingdom, including obtaining the distinction as one of the best selling overall wines of the Whole Foods 2006 Fall Wine Promotion. The wine will continue to have its strong distribution through Whole Foods carried in stores throughout their 37 U.S. markets.

"We are very excited to be able to offer Tarantas to distributors across North America and Europe," said Edward Field of Natural Merchants. "The brand has had great success partnering with Whole Foods and now many more fine wine retailers will be able to enjoy the quality of Tarantas."

Natural Merchants, LLC is one of North America's leading Importers and Distributors of the finest natural and organic foods and wines direct from the European and Mediterranean regions.

The Natural Merchants Selections program highlights more than 150 carefully selected wines from Spain, Italy, Austria, France and Portugal, grown in unique organic terroir, each vineyard producing clean, fresh superior wines that are both good for the earth and tantalizing for the palate.

For more information visit www.naturalmerchants.com. Distributors can contact Natural Merchants North American office at 1.866.324.5333 or distribution @ naturalmerchants.com.

Contact:

Lisa Bell

Crescendo Communications

303-527-0203

lisa @ crescendocom.com

Natural Merchants Introduces Tarantas Vibrant Organic Spanish Red Wine to U.S. and European Distribution

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Natural Merchants Introduces Tarantas Vibrant Organic Spanish Red Wine to U.S. and European Distribution

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