Kraft Singles Invites America to Celebrate National Grilled Cheese Month

Americans are saying cheese, please," as they eat more than 2 billion grilled cheese sandwiches every year. April is officially National Grilled Cheese Month and KRAFT Singles is encouraging consumers to get cheesy. On Wednesday, April 16, the first 1,000 grilled cheese fans to submit their favorite grilled cheese memory at www.iheartgrilledcheese.com will receive a coupon for one free pack of KRAFT Singles.

Theres nothing like the simple joy of a grilled cheese made with KRAFT Singles," said Greg Hughes, director of marketing for KRAFT Singles. We hope Americans will join us in celebrating National Grilled Cheese Month by sharing their favorite grilled cheese moments."

Grilled Cheese Confidential

Grilled cheese lovers might be surprised to learn that their favorite sandwich enjoys a long and interesting history:

74 percent of people who buy sliced cheese make a grilled sandwich at least monthly[1

The exact origin of the grilled cheese sandwich is unknown but similar recipes appeared in Ancient Roman cookbooks

Grilled cheese is the No. 2 preferred non-deli sandwich nationwide[2

In France, a grilled cheese sandwich is called a "Croque Monsieur," which is a hot ham and cheese sandwich that has been around since the early 1900s

The tomato is the most frequently added ingredient to a grilled cheese2

The grilled cheese evolution:

- 1920: Modern" grilled cheese (cheese and white bread) begins gaining popularity

- 1940s-1950s: Grilled cheeses are served open faced" and become popular in cafeterias

- 1960s: The top piece of bread is added to the grilled cheese sandwich

- 1965: KRAFT Singles first appear in grocery stores

In 2004, GoldenPalace.com an online casino, paid $28,000 for a half-eaten grilled cheese that featured the image of the Virgin Mary

In 2006, Joey Chestnut won the World Green Chile Grilled Cheese Eating Championship by eating 34.5 grilled cheese sandwiches

Kraft Foods (NYSE: KFT) is one of the world's largest food and beverage companies, with 2007 revenues of more than $37 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in more than 150 countries, including nine brands with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees, Milka chocolates and LU biscuits. Kraft is listed in the Standard & Poor's 100 and 500 indexes. The company is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's web site at www.kraft.com.

Rebecca Woodward

Account Supervisor

Edelman

1500 Broadway, New York, NY 10036

T: +1 212 704 4515 F: +1 212 704 0118

www.edelman.com




Kraft Singles Invites America to Celebrate National Grilled Cheese Month



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