Groundbreaking Line of Reusable Shopping Bags to be Showcased at the Go Green Expo

It's not paper. It's not plastic. And now, supporting a Green lifestyle can be fashionable. Lighten your load and help New Orleans with its-laS-tik, the only reusable shopping/grocery bag that goes above and beyond the call of duty. its-laS-tik not only helps the environment by eliminating the need for paper and plastic, but it does away with physical stress caused by carrying heavy bags, looks sleek and smart, and gives back to a community in need. It's fashionable, flexible and socially responsible.

On Saturday, April 26 through Sunday, April 27, what'S ur bag will formally introduce its-laS-tik to the public. "It's our coming out party", declares Susan Princiotto, CEO and founder of what'S ur bag and designer of its-laS-tik, "and it's the perfect place to launch the line." Utilizing flexible fabrics in highly fashionable prints, these bags take the stress off your hands, back, shoulders and knees with their elasticity and flexibility. "its-laS-tik actually mimics the bounce in your step; it's simply genius!", exclaims Kristen Bykowski, Creative Director of the line.

While other 'reusable' bags don't stretch, only carry a certain amount of product and remain as heavy as the regular paper or plastic grocery bags they replace, its-laS-tik does so much more:

- Takes the shape of its contents and holds them securely

- Moves with you as you walk, enabling you to double the load per bag while never feeling the effects

- Springs right back into its original shape once emptied

- Is washable, reusable, economical and fashionable

In addition, unlike many other reusable bags that are made in China, founder Susan Princiotto is dedicated to her product being 'Made in the USA'. She is driven by the opportunity to provide work for residents of New Orleans and put money back into a struggling economy. its-laS-tik bags are manufactured by Hurricane Katrina survivors and almost every aspect of the company is outsourced to New Orleans natives. The material is sourced there, the labels are made there and even the graphic artist and website designer is a native of the city. "I've helped those in need my entire life," states Susan, "and I've felt a closeness to New Orleans that I just can't describe. I love New Orleans and if I can help the environment while helping a city partially devastated by the

environment, I feel like I've done some good in, and for this world."

What'S ur bag, founded in 2006 by Susan Princiotto, designs and develops specialty and custom bags of all shapes, sizes and uses.

Visit the what'S ur bag booth #515 at the Go Green Expo on Saturday, April 26th from 10am - 6pm and Sunday, April 27th from 10am - 3pm at the Hilton New York (53rd Street and 6th Avenue).

Also, visit www.whatsurbag-usa.com to view photos of and read more about its-laS-tik.CONTACT: Susan Princiotto what'S ur bag Tel: 732.671.8113 732.619.5578 Email: sueprince(at)whatsurbag-usa.com www.whatsurbag-usa.com




Groundbreaking Line of Reusable Shopping Bags to be Showcased at the Go Green Expo



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