Anabtawi Sweets Brings Its HandMade Delicacies from Jordan to the All Candy Expo in Chicago

Anabtawi Sweets, renowned throughout the Middle East and Europe for its high quality, wholesome and delicious gourmet dessert treats, is introducing its line of unique and traditional handmade sweets at the All Candy Expo Booth #2324 - May 20-22, 2008 McCormick Place, Chicago, IL.

Anabtawi's traditional hand-crafted pastry delicacies have long been favorites of Arab-American consumers but were available in the U.S. only on a limited basis. The company is dedicated to expanding its reach to consumers who are already familiar with these traditional delicacies as well as those who seek exciting new taste experiences.

"Our products reflect our rich tradition and our cultural experience," says company International Sales Manager Sharif Ahmed. "All the new unique 'Holy Land' and 'Anabtawi Special' Sweets items--our premium export lines--are really hand-crafted masterpieces that are as pleasing to the eye as they are to the palette."

The products have exotic names emerging from the local ethnic Jordanian heritage - like "Mamoul", "Barazek" and "Ghriebeh" that won't be familiar to many U.S. consumers, but once they taste them, the names become unimportant.

Neil Anabtawi, the company's young U.S.-educated managing director, expects his company's buttery, delicious and wholesome line of artisanal quality treats will also soon become favorites of the rest of America.

Anabtawi Sweets, www.anabtawisweets.com is a subsidiary of the Anabtawi Group, a multi-line food products business catering to local, regional, national and international customers since 1983. Anabtawi, one of the most respected manufacturers of oriental and Arabic sweets and desserts in the world. Anabtawi's products meet all international standards and specifications including ISO and HACCP.

For more information about Anabtawi Sweets, contact Hamman Marketing Associates in the U.S. at +1 (423) 467-9864 or by email at info(at)HammanMarketing.com. Contact the company in Jordan directly at +962 (6) 533-6645, by email at internationalsales(at)anabtawisweets.com or info(at)anabtawisweets.com.

Anabtawi Sweets is marketing in the U.S. under a special program administered by the Business Development Center of Amman and funded in part by the U.S. Agency for International Development. Jordan is a strong trade partner and enjoys the benefits of the U.S.-Jordan Free Trade Agreement--the first Arab nation so recognized.

Photography and collateral materials are available upon request.




Anabtawi Sweets Brings Its HandMade Delicacies from Jordan to the All Candy Expo in Chicago



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