The Dinner AFare Acquires My Girlfriends Kitchen in Strategic Meal Assembly Move

The Dinner A'Fare (http://www.dinnerafare.com) Franchising, LLC. and MGFK, Inc. today announced that the companies have signed a definitive agreement under which The Dinner A'Fare will acquire privately held My Girlfriends Kitchen, a leader in the meal assembly kitchen arena. Terms of the transaction were not disclosed.

My Girlfriend's Kitchen, based in Salt Lake City, is a strategic acquisition for The Dinner A'Fare. The acquisition will extend The Dinner A'Fare's franchise system and increase the regional and national presence.

The Dinner A'Fare (http://www.dinnerafare.com) will build upon My Girlfriend's Kitchen's customer and vendor relationships by solidifying and maintaining its core meal assembly strategy while adding growth opportunities to both systems. My Girlfriend's Kitchen's product mix and service offerings have been hugely successful over the past several years. "My Girlfriend's Kitchen owners have achieved great levels of success in the meal assembly industry. We are delighted to have them as a part of our team", stated Ken Wright, president, The Dinner A'Fare, LLC.

"The addition of My Girlfriend's Kitchen locations to The Dinner A'Fare line-up is a strategic move to add positive growth to The Dinner A'Fare system," said Wright."MGFK franchisees that embrace The Dinner A'Fare system will benefit from our strong management team as well as our core product offering. The meal assembly industry is still evolving, but the initial fad has passed and now we have a real business to develop. The early days of wild growth in meal assembly are over. We see this as a positive change, and strong players will propel the industry and its individual franchise owners toward greater profitability. That is the key to this acquisition."

"This is an exciting milestone for our company. We look forward to accelerated growth with the acquisition of this brand," said Dylan Rist, director of marketing for The Dinner A'Fare (http://www.dinnerafare.com). "My Girlfriend's Kitchen franchisees and locations are complementary to our current market presence, making this an ideal acquisition for The Dinner A'Fare (http://www.dinnerafare.com). Our combined systems will create exciting growth opportunities for The Dinner A'Fare, our customers, and our employees. We look forward to working with the team at "My Girlfriend's Kitchen" to ensure a rapid and seamless transition."

About The Dinner A'Fare

The Dinner A'Fare (http://www.dinnerafare.com) is known regionally for its upscale atmosphere, high quality dinners, and industry innovation. Inspired by busy families, The Dinner A'Fare's mission is to improve people's lives by making high quality healthful home-cooked meals affordable and easy to prepare. As an Atlanta, GA based Franchisor, The Dinner A'Fare has focused growth primarily in the Southeast with several strategic locations open outside of their regional area.

The Dinner A'Fare and the stylized logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners.

Media Contacts

Dylan Rist

The Dinner A'Fare Franchising, LLC

678-847-5066

Investment Inquiries

Ken Wright

The Dinner A'Fare Franchising, LLC

678-478-0973

The Dinner AFare Acquires My Girlfriends Kitchen in Strategic Meal Assembly Move