It Doesnt Even Look like a Cupcake

When Sheri Mersola decided on a movie theme for her daughter'ss 13th birthday celebration in 2007, the stay-at-home mom knew that she didn'st want to serve a standard cake for dessert. But what she didn'st know was that what she would serve in its place would ultimately inspire a product that would revolutionize the appearance - and presentation - of one of the culinary world'ss most humble but luscious treats, the cupcake.

Cupcakes, Mersola realized, were just the culinary answer she was seeking. Cupcakes were every bit as festive as a cake's8230;but she wouldn'st need to slice them to serve them. Nor would guests require a fork to enjoy them.

However, what Mersola, a former proofreader trained to pay close attention to details, did require was that the cupcakes match the movie theme. Her solution She'sd serve 'spopcorn's cupcakes.

The cupcakes - topped with marshmallow 'spopcorn's and wrapped in a paper sleeve that Mersola designed to replicate a movie theatre tub for popcorn - were an immediate hit with both guests and their parents. One family friend, Theresa Deliberto, a longtime marketer and businesswoman, was particularly captivated's8230; especially when she overheard virtually every adult in the room asking, Where did you buy these wrappers

We looked at each other, and knew we had to act on it, Deliberto recalls. Within a few weeks, Mersola and Deliberto had founded Moon Cherie, Inc. and were hard at work designing a line of cupcake sleeves, which they christened Roundabouts TM.

On February 1, 2009, members of the public looking to join the two entrepreneurs in their quest to stop the madness, no more naked cupcakes will be able to purchase an array of decorative, non-toxic, self-adhesive cupcake sleeves from Moon Cherie'ss website, www.RoundaboutSleeves.com. Within the year, Moon Cherie hopes to distribute the product at local retailers nationwide as well.

It'ss so easy - you just wrap the cupcake, top it and go, explains Deliberto. We'sve created a way for busy people to make unique desserts in no time at all. And you don'st have to be a professional pastry chef either.

We'sll never look at cupcakes the same, adds Mersola, who has likened developing strikingly unique ideas for cupcakes to creating a work of art. Cupcakes are like presents. They'sre great to receive as they are. But they are much more fun to get when wrapped.

One look at Moon Cherie'ss website will convince even the most hardened skeptics. Roundabouts TM currently available transform cupcakes into virtually anything - from a gumball machine or bowling ball to a hamburger, order of fries or even a sushi roll.

Sophisticates may especially appreciate Moon Cherie'ss line of wedding and celebration Roundabouts TM, such as a sleeve that transforms a cupcake into an ice bucket filled with champagne while patriots will thrill to Roundabouts's TM sleeves that create

cupcake-depictions of Presidents George Washington and Abraham Lincoln. Personalized Roundabouts TM for specific events can be ordered as well.

To learn more about Moon Cherie, Inc., visit www.RoundaboutSleeves.com.

FAST FACTS ABOUT ROUNDABOUTS TM:

> Each Roundabouts TM package comes with 12 easy-to-use, self-adhesive sleeves in a wide range of whimsical and upscale designs for virtually every occasion including birthdays, weddings, graduations, and holidays

> Personalized and custom Roundabouts TM sleeves are available

> Simple instructions are printed on a clever cupboard door hanger

> Roundabouts TM use 100% recycled paper, 100% post consumer fiber, and are totally chlorine and acid free.

> Sleeves are printed with non toxic ink

> Roundabouts TM are packaged in recycled PET Material

> Roundabouts TM are easy to display

ABOUT MOON CHERIE INC:

With a song in their hearts, a prayer on their lips and a whole lot of frosting, Theresa Deliberto and Sheri Mersola launched their company, Moon Cherie, Inc. and its revolutionary new product, Roundabouts TM decorative cupcake sleeves, in 2007.

Theresa Deliberto

Prior to co-founding Moon Cherie Inc., Theresa Deliberto spent over twenty years in the printing business, eventually establishing her own company, J and P Printing in 2000. Today, in addition to handling marketing responsibilities and developing new designs for Roundabouts - Moon Cherie'ss revolutionary cupcake sleeves created to help others celebrate in a Roundabout way - Deliberto is CEO of Just Like Family, Inc., a certified care management company she founded in 2006 to help seniors and others needing assistance. Her eventual goal for Just Like Family is for it to become a nonprofit organization, with chapters nationwide. A UCLA graduate, Deliberto resides in Southern California with her husband and two children.

Sheri Mersola

Sheri Mersola worked 20 years at a geotechnical engineering firm as their Proofreader, and Operations Support Manager, supervising two offices. At the birth of her first child, she taught herself how to program databases, which provided the opportunity to work from home. After her second child was born, she quit working outside the home altogether, enrolled her kids in a private school with a home study program and devoted herself to teaching. Between shuffling her son to sports practice and managing her daughter'ss pursuits in the entertainment industry, Mersola enjoys traveling with her family off-season and loves the hands-on learning experiences the travels provide. Sheri resides with her husband, two children, two dogs, and a bearded dragon in Southern California.

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