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Research and Markets Greater Appreciation of Potential Health Benefits...

May 23, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c17745) has announced the addition of Strategic Review Report On Soy Beverages to their offering.



This Strategic Review of Soy Beverages focuses on technical soy applications in three main markets: West Europe, North America and Japan.



In the last five to ten years, soy beverages have been gaining popularity in markets outside of their primary origin in South East Asia. This is owing to greater appreciation of their potential health benefits, along with advances in technology that can mask or remove the 'off-flavours' associated with soy products.



Key growth areas for soy beverages are currently emerging in North America and West Europe, giving manufacturers the opportunity to launch a range of products to captivate consumers. A rise in demand for functional beverages as a whole has allowed soy varieties to become widely known and accepted by many consumers.



This report provides an insight into the technical formulation of soy beverages including soy isoflavones, the role of soy in health and the potential applications of the ingredient in the beverage industry, set in the context of the Japanese, North American and West European markets. The report also covers the latest issues surrounding soy, including the worldwide debate on genetically modified organisms (GMO) and regional legislation relevant to the category.



The report offers you the most reliable, concise information available on this rapidly growing yet complex area. Recent trends in markets, products and consumer demand are analysed in depth and are presented in a manner accessible to a range of individuals, from marketers to beverage technologists. Technical issues are particularly addressed.



The Strategic Review Report on Soy Beverages 2005 consists of 74 pages, with a number of areas covered. A short section on the history and botany of the soy bean is included followed by an analysis of the basic composition of soy beans, processing implications and potential applications of soy ingredients in beverages. The report also provides an in-depth examination of the health aspects of soy, including nutritional quality and its role in fighting cardiovascular disease, cancer, bone health, diabetes, obesity, menopausal symptoms and allergies. The repport summarises the main market trends specifically in West Europe, North America and Japan, with a breakdown of soy beverage consumption by country 1999-2004.



Also included in the report is an evaluation of the main issues surrounding soy, including GMO legislation, as well as potential opportunities for the application of the ingredient followed by a brief synopsis of the legislation surrounding soy beverages including health claims and allergens. Finally the report concludes with a comprehensive summary of the main players in the soy ingredients and beverage markets in West Europe, North America and Japan.



For more information visit http://www.researchandmarkets.com/reports/c17745



Laura Wood

Senior Manager

Research and Markets

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