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Schwans Home Service Sells Impromptu Gourmetreg Business



Schwan'ss Home Service, Inc., a subsidiary of The Schwan Food Company, announced the sale of the Impromptu Gourmet® food catalog business. The business was purchased by M&S Fine Foods, Inc., a specialty food cataloger and online retailer. Terms of the sale were not released.



M&S representatives said they will continue to operate the brand using the Impromptu Gourmet name. They said they are not planning to incorporate the brand into existing catalogs.



The sale of the Impromptu Gourmet business is a testament to the rapid growth of this brand in the food catalog industry. Since its launch, the brand has nearly doubled in revenue each year, said Schwan Executive Vice President Bill McCormack. This sale will allow us to focus on our core Home Service business. M&S Fine Foods's core business is food catalogs and the Impromptu Gourmet brand will fit nicely into their catalog business and enable the brand to continue to grow.



Home Service will continue to operate the Impromptu Gourmet business for M&S Fine Foods for the next several months as the brand transitions from one company to another.



In addition, Schwan'ss Global Supply Chain, Inc., a subsidiary of The Schwan Food Company, will continue to produce Impromptu Gourmet items for M&S Fine Foods.



The transition is expected to be complete in August.



Many of the Home Service employees who worked with the brand have accepted other positions with Schwan subsidiaries. One employee has decided to stay with the brand and will relocate to M&S'ss corporate offices in Virginia after the transition period.



Home Service'ss gourmet food line started in 2003 as the Schwan'ss Select business. The business changed its name to Impromptu Gourmet products in 2004.



M&S Fine Foods, Inc. is a gourmet food direct marketer headquartered in Charlottesville, Virginia. The corporation owns McArthur'ss Smokehouse and Seyco Fine Foods. They also process the catalog and Internet sales for Phillips Foods, Inc. frozen seafood products.



For more information about M&S Fine Foods, Inc., visit www.finefoodnow.com. For information about Phillip'ss seafood products, go to www.crabcakes.com.



THE SCHWAN FOOD COMPANY is a privately held, multibillion-dollar business that manufactures and markets fine frozen foods through home-delivery, retail-grocery and food-service channels. Its many popular brands include Red Baron®, Tony'ss®, and Freschetta® pizza, Mrs. Smith'ss® and Edwards® desserts and Schwan'ss® fine frozen foods. Headquartered in Marshall, Minn., for more than 50 years, the company employs about 22,000 people in the United States, Canada and Europe. To learn more about Schwan, visit www.TheSchwanFoodCompany.com on the Web.



SCHWAN'sS HOME SERVICE, INC., a business unit of The Schwan Food Company, markets and distributes approximately 400 fine frozen foods under the Schwan'ss® brand through home-delivery and mail-order services. Featured product lines include the company'ss signature ice cream, pizza, choice meats, seafood, ethnic specialties, breakfast items and desserts. Schwan'ss Home Service, headquartered in Marshall, Minn., has nearly 500 local sales and distribution centers located across the 48 contiguous United States. For more information, visit www.schwans.com.



SCHWAN'sS GLOBAL SUPPLY CHAIN, Inc., a business unit of The Schwan Food Company, produces, warehouses and distributes a broad range of frozen-food and beverage products from production facilities in the United States, Canada and Europe. The manufacturing cooperative is headquartered in Marshall, Minnesota.






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