Skinny, the bovine face of The Skinny Cow's174; brand (www.theskinnycow.com), has gained fans nationwide by offering consumers tasty, low-fat ice cream snacks, along with a big helping of her spunky attitude and sassy sayings - aka Skinnyisms such as Don'st put rich and skinny on a pedestal - put them in your freezer. For that reason, Skinny is looking for a few new Skinnyisms and invites consumers to get in on the fun by sharing their own personal
mooo-ntras!
Ice cream fans can submit quips and phrases on various topics - from romance to attitude to looking good - at www.skinnycow.com/talkspot/skinnyisms. Skinny'ss mission is to remind the world to never say diet- so the best Skinnyisms will be those
that are a combination of wit, humor and encouragement. If the Skinnyism is especially good, it may appear on packaging, online at www.theskinnycow.com, and on branded gear!
Want more of a good thing Fans of Skinny can now connect with her in more ways than ever on SkinnyCow.com. Skinny herself recently hit the blogosphere, launching her very own sassy blog -
for those who refuse to be fenced in by conventional wisdom. Visitors can also find out more about everyone'ss favorite bovine on Skinny'ss new Ask Me website feature. Click on the
personal questions or send her your own personal question to get the latest scoop. And, those with a hankering for scrapbooking and walking can check Skinny'ss calendar of events to find
out the goings-on about town. For more information on The Skinny Cow brand'ss line of products (which now includes the delicious new Truffle Bar), visit www.theskinnycow.com.
All trademarks are owned by Soci's233;t's233; des Produits Nestl's233; S.A., Vevey, Switzerland
CONTACTS:
Diane McIntyre, The Skinny Cow
(510) 601-4338, DMMcInty (at) dreyers (dot) com
Mary Seltzer, Ketchum
(415) 984-2235, mary.seltzer (at) ketchum (dot) com