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Small Wine Accessory Company Uses Customer Input to MakeHistory

San Diego County is home to many bed & breakfasts as well as wineries, but now wine lovers and bed & breakfast enthusiasts alike are able to help create San Diego's8217;s first ever customer-inspired Winery and Bed & Breakfast.



The Wine Charmer, a San Diego-based wine accessory company, plans to use revenue from its product sales to build the Winery and B&B. The company has set an ambitious goal of selling one million charms by the end of 2007 and their unique business model will give their customers a direct role in creating the Winery and B&B.



Customers who purchase at least one set of wine charms will be automatically enrolled in The Founders's8217; Club, the company's8217;s unique membership program. Membership gives each customer voting rights on the style of the B&B, naming of products and rooms, as well as discounts on future stays and several other customer appreciation benefits.



's8220;In my experience, I's8217;ve learned that if you want to ensure the success of your business, the more you involve your customer, the better. Not to mention if they have had a hand in creating it, why wouldn's8217;t they want to come see the place and book a stay Our goal is to ensure that we not only create something our customers will enjoy but to also ensure that we have a targeted list of people to market to when we open our doors. It's8217;s a win-win for everyone,'s8221; said Tina Indalecio, owner of The Wine Charmer.



About The Wine Charmer:

The Wine Charmer creates custom, handmade wine charms for a variety of special occasions and interests, including weddings, baby showers, birthdays, holidays, sports, animals, hobbies and cause-related themes. The focus of The Wine Charmer is to create the first ever customer-inspired Winery and Bed & Breakfast. To learn more about The Wine Charmer, please visit www.thewinecharmer.com.



Contact:

Kristina Velarde

Marketing/PR Assistant

Runaway Brandit Inc.

(619) 325-0235 x305

http://www.runawaybrandit.com

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