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StarX Wines Launches Array of International Fine Wines

May 3, 2005 -- StarX Wines, the sole importer of an extensive portfolio of still and sparkling wines from the finest wine growing regions across the world, made its debut today in India, with the launch of 11 sparkling and 21 different varieties of still wines. With this launch, Indian wine lovers can now explore a rich, charming and sizeable variety of good reliable, everyday wines from vineyards of the world. To be retailed through wine and spirit shops, restaurants, bars and hotels, the retail price of these wines ranges from Rs. 650 to Rs. 1050, providing affordable access to the exhilarating experience of wine drinking to both the novice and the expert.



At the celebratory launch party, Mr. Ishvien M. Singh, Managing Director, StarX Wines, said, "With more and more Indians traveling overseas and owing to a far greater exposure to various world cuisines, Indians are rapidly acquiring new tastes and food habits. Our conviction in the principle of 'Variety for Value' dictates the selection of these wines. We are pleased to bring, imported wines from not only the traditional wine growing regions of France and Italy but also from areas such as Argentina, Australia, South Africa, California, Chile, Greece, Eastern Europe and more."



Initially launched in Delhi, these wines will be readily available through the government wines and spirit shops, at restaurants, bars and clubs in the city. StarX Wines is installing stylish looking retail shelves at the vendor outlets where each wine will be labeled and displayed. In the second phase, StarX Wines will be made available in all metro cities and the company also plans to introduce more brands to the market such as Bavaria beer, a premium beer from The Netherlands. As part of its regular marketing activities, StarX will organize frequent wine tasting and appreciation sessions in the capital in association with leading restaurants and bars.



Added Mr. Purba Hardjosusono, Managing Director, Schloss Wachenheim, "Studies indicate that wine consumption in India, will continue to grow at double digit figures and has an enormous potential in the coming decade. It's clear that the Indian consumers are eager for more - more access to the rich and exhilarating world of wines, more samplings of international tastes and flavours and more varieties of wine. Schloss Wachenheim and Ostrau, in association with StarX Wines has launched this range of wines to fulfill that need."



The assortment of wines includes a variety of dry, medium-dry, aromatic, fruity, medium sweet, and sweet wines in whites, reds and ross. Demonstrative of the diversity of wines, this introductory portfolio includes various brands with a range of varietals from major wine producing countries like, Castillo Varez - a Cabernet Sauvignon from Chile, African Tree - a Chenin Blanc from South Africa, Faber - sparkling red wine from Germany amongst several others.



About StarX Wines

Established in 1970 in Germany, StarX Wines is the sole importer of reputed and exquisite brands of still and sparkling wines sourced from across four continents, from the finest wine growing regions of the world, including Argentina, Australia, South Africa, California, Chile, East Europe, Germany, Greece, and Spain. With a firm conviction in the credo 'Variety for Value', this launch, is StarX Wines' first step towards offering Indian wine drinkers quality wines with, at affordable prices. Its comprehensive assortment of wines ranges from still dry wines, to sweet wines to sparkling white and red wines and ross.



With an introductory portfolio of over 31 brands, the StarX portfolio also includes 'Bavaria' premium beer from The Netherlands and a selected range of spirits and liqueurs, all of which will be launched shortly. More information on StarX Wines can be accessed at www.starexwines.com

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