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The Bad Boy Beverage Company Has Launched A LowPrice Energy Drink To...

May 29, 2005 -- The Bad Boy Beverage Company, announced today the official re-launch of its premium line of vitamin fortified energy drinks called Bong Water Energized Soft Drinks. With a natural energy level more than two and a half times higher than that of a Red Bull Energy Drink, it's no wonder Bong Water is fast becoming the c-store energy drink of choice. What's more, along with all the vitamins and other nutraceuticals, they put in Bong Water, yet it still has about the same buzz [caffeine] as a regular cup of Starbucks coffee. Bong Water will give you a quick energy boost and increase your alertness, but it won't give you the "jitters" or set your teeth on edge, and it lets you down smooth and easy, no hypoglycemic blood sugar drop that leaves you feeling brain dead or exhausted.



In addition to its maximum energy formulation, Bong Water's cool retro flavors: Purple Haze, Green Dreams, Rasta Cherry and Doo Whut, overcome the current negative of most energy drinks; their medicine-like taste. And, unlike other energy drinks in dinky little cans, Bong Water delivers more bang for your buck at $1.39 to 1.69 at retail in its stylish 16.9 ounce PET bottle wrapped in attractive, eye-catching, and vibrantly colored labels that will let everyone know that you're not drinking 'the usual' ho-hum soda or a me-too knock off energy drink.



In the faded hippie tradition of Ben & Jerry's, the Vermont-based ice cream maker, founded back in '78 in a renovated gas station by childhood friends Ben Cohen and Jerry Greenfield, Bad Boy founders Mike Holley and Toby McBride hope to turn their Bong Water pipe dream into a profitable reality like Ben & Jerry's nostalgic tribute to guitarist Jerry Garcia, the freewheeling, tie-dye wearing lead singer of "The Grateful Dead" with their ever popular Cherry Garcia Ice Cream.



Mike and Toby have a combined total of over 30 year's beverage industry experience. They have managed major brands such as SoBe and AriZona Iced Tea. In early 2004, they purchased the Bong Water brand from Real Things Distributing. Since that time, they have re-formulated all of the flavors with leading flavor guru Ira Scott of XETEX Beverage Group. "We are not promoting any form of illegal drug or alcohol usage or abuse." explains Bad Boy Beverage President; Toby McBride. "We are just promoting having fun, enjoying life, and staying in control and lucid while spoofing the 'high time's' the 60's & 70's with our legal, healthier high of the new millennium!" said McBride.



"With an authentic product from a taste, ingredients and nutraceutical standpoint, Bong Water is expected to attract consumers away from popular energy drinks like Red Bull and Rock Star," says Richard H. Davis, President of Beverage Marketing USA, Inc., "The start-up company has even captured the attention and investments from Silicon Valley and the boutique venture-capital firm Growth Capital Group and entrepreneur Gary Nelson, the main driving force behind the 1960s retro-style brand of beverages." says Davis.



Contact:

Bad Boy Beverage Company

Toby McBride, 1-888-465-BONG (2664)

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